Alternate Logos
Atlanta Dream
A white letter "A" with a star at the top and a red abstract phoenix on top of a grey basketball on a dark grey with light grey trim shield.
Chicago Sky
The Willis Tower in yellow and white on a blue and yellow basketball with black trim.
Dallas Wings
A front view of a winged horse in navy, volt green, and cyan and a WNBA basketball in green and white at the bottom.
Indiana Fever
Red, yellow, and blue custom letter "F" with a WNBA basketball in orange and white. The letter "F" represents the team name "Fever."
Golden State Valkyries
A set of Valkyrie wings and the wings’ spine down the logo’s center are two visual symbols. It’s shaped like a Valkyrie’s sword, “a symbol of courage, power, and authority,” according to the team. However, it also represents the Bay Bridge. This significant landmark connects Oakland, where the Valkyries’ practice facility and front office are located, to San Francisco, where the team will play its home games. Look closer, and you’ll notice its V-shaped wings have 13 lines. This refers to the fact that it’s the WNBA’s 13th team and is arranged to resemble bridge cables.
Las Vegas Aces
A black diamond with a white letter "A" above it, and a silver initials "LV" below it, as a diamond in the middle.
Los Angeles Sparks
A gold and purple circle with a purple palm tree and a gold basketball in the center. Initials “LA” at the bottom in yellow.
Minnesota Lynx
White with blue highlights cat on blue shield and WNBA red and white basketball at the bottom.
Phoenix Mercury
Orange planet with three black and gray rings above the letter "M" in white and black.
Seattle Storm
The new design retains the iconic image of the Space Needle, which sits within basketball ribs and adds inspiration from Mount Rainier for its shape. At the center, a lightning bolt evokes the intensity, power, and purpose of the Storm identity both on and off the court.
Toronto Tempo
A letter "T" in maroon within a maroon basketball with six charging speed lines from the left side.
The six lines symbolize the five players on the court along with the fans while also paying homage to Toronto's nickname, "The Six."
Washington Mystics
Lowercase letters "dc" with WNBA basketball in dark blue, gray and red.
Basketball Sports Fan Products
WNBA Alternate Logo
The WNBA, a trailblazing women's professional basketball league, has seen a fascinating evolution of alternate logos throughout history. These alternate logos have provided teams with additional branding options and unique visual representations. Let's explore the captivating journey of WNBA alternate logos and explore their significance.
In the early years of the WNBA, teams started to experiment with alternate logos to complement their primary designs. The Houston Comets, for example, unveiled an alternate logo in 1997 featuring a mighty shooting comet with a basketball. This emblem symbolized the team's dominance and determination on the court, capturing the essence of their championship-winning spirit.
As the league grew in popularity and recognition, teams began to explore more diverse and creative alternate logos. The Los Angeles Sparks introduced a striking alternate logo in 2001, which showcased a fierce lioness with a basketball. This emblem conveyed strength, agility, and the team's ferocity in competition, becoming an iconic symbol of the Sparks' identity.
In recent years, the WNBA has embraced a more modern and stylish approach to alternate logos. The Minnesota Lynx, for instance, unveiled a sleek alternate logo in 2018 featuring a dynamic lynx head with vibrant colors. This logo exemplified the team's agility and tenacity while incorporating Lynx's primary emblem elements.
Furthermore, alternate logos have also allowed teams to celebrate milestones and special events. The Seattle Storm, for example, introduced a commemorative alternate logo in 2020 to honor their 20th anniversary. This design incorporated elements from their original logo, paying homage to the team's rich history and long-standing presence in the league.
The WNBA alternate logos are powerful visual representations of each team's identity, values, and aspirations. They offer fans a unique way to connect with their favorite teams and showcase their support. Whether a bold depiction of strength or a commemorative design, these logos are crucial in enhancing the league's branding and fostering a sense of pride among fans.
In conclusion, the WNBA's history of alternate logos reflects the league's commitment to innovation and creative expression. These logos have become integral to each team's visual identity from early experimental designs to modern and stylish emblems. As the WNBA continues to flourish, we eagerly anticipate the future of alternate logos and the captivating stories they will tell.
