SPORTS LOGO HISTORY

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SLH News - NHL Best Logos

The Best NHL Logos in History

Regarding sports logos, the NHL takes the cake for providing maximum exposure. Unlike other major leagues, whose logos are often relegated to less visible positions on their uniforms or fields, hockey logos remain prominently displayed. And let's face it - they deserve that prime spot!

Each team's logo is a carefully crafted representation of their city or region, serving as a proud symbol of identity for fans everywhere. Not only that, but these visuals also serve as the face of the brand, easily recognizable by fans from all walks of life.

So with all this in mind, let's dive into a roundup of some of the best NHL logos in history.

San Jose Sharks

San Jose Sharks Primary Logo 2009 - Present

San Jose Sharks Primary Logo 2009 - Present

The Sharks entered the league in the early nineties with a new logo and uniforms. Terry Smith was the creator of the original shield, on which the front of a black shark stood out, with its pectoral and dorsal fins, in addition to the gill openings, the white-lined eyes, and the mouth with a large row of teeth, which bit and broke a hockey stick.

The emblem ended with a large inverted triangle of three colors: turquoise, black, and gray. With this version of the logo, they could stand in their only final.

Philadelphia Flyers

Philadelphia Flyers Primary Logo 2000 - Present

Philadelphia Flyers Primary Logo 2000 - Present

Local artist Sam Ciccone designed the Philadelphia Flyers logo; this emblem represents the speed of hockey in the form of four wings attached to a large black 'P,' which symbolizes the city of Philadelphia. In the middle is the characteristic orange puck of the icy sport; orange, black, and white have formed the Flyers' color palette since its creation and remain its exclusive colors to this day.

Continuing with the same logo since the franchise's beginning has made the Flyers logo one of the most recognizable in the entire NHL. To top it all off, Philly was one of the few teams in the league that did not yet have a pet.

Columbus Blue Jackets

Columbus Blue Jackets Primary Logo 2008 - Present

Columbus Blue Jackets Primary Logo 2008 - Present

Eight years after entering the NHL, the Jackets unveiled a new primary logo; this time, they used what was then the alternative logo, which had previously appeared on the third jersey.

A large gray or silver star would preside over the center of the shield, surrounded by the Ohio flag, forming a large 'C' in honor of the city of Columbus, creating a much more stylized emblem. The squeaky yellow stick would disappear completely, just like the red ribbon.

Nashville Predators

Nashville Predators Primary Logo 2012 - Present

Nashville Predators Primary Logo 2012 - Present

The local studio, JDK Design, would be in charge of designing the original logo, which represented the head of a saber-tooth (a prehistoric animal present in the Nashville area) with an aggressive appearance, featuring large and long fangs, as well as very dense details throughout the emblem. Tree colors are part of the shield: yellow, white, and blue, something that is considered simpler if compared to its logo in its beginning (six shades, with gray, silver, and orange removed now).

Los Angeles Kings

Los Angeles Kings Primary Logo 2020 - Present

Los Angeles Kings Primary Logo 2020 - Present

In the debut season, the Los Angeles Kings presented a logo that included the full name of the franchise, giving prominence to the word 'Kings' and a large crown, which consisted of a rectangular shield finished with a pointed end at the bottom. The team owner decided to go with the yellow and lilac colors to give the Californian team a touch of distinction. It was also obvious to use this color palette due to the influence of the NBA Lakers, with whom they would share a pavilion.

By the late eighties, gray and black began to be part of the Kings' color palette, creating an atypical combination alongside the existing yellow and lilac. Eight years later, however, the classic rectangular shield of the franchise would return to the scene, albeit divided into two parts. The upper one would contain the abbreviated name of the city of L.A., and the lower one is the crown used in the two previous logos.

Minnesota Wild

Minnesota Wild Primary Logo 2014 - Present

Minnesota Wild Primary Logo 2014 - Present

The Minnesota logo featured an indescribable animal silhouette, exhibiting several similarities among them, but without specifying which one it was. The green color dominated the background of the emblem, representing the pastures and countless forests of the state, with a river staging its mouth open alongside a red sky and the sun (like an eye) at sunset, giving a glimpse of the setting and creating a feeling of aggression in the shield.

The team's management is in favor of maintaining a consistent appearance without too many ups and downs in the shield's design, conveying a sense of stability for the brand.

Wrap Up

The essence of NHL logos extends beyond their visual representation; they embody the spirit of loyalty and honor among fans worldwide. These expressive emblems narrate a distinctive tale that mirrors the identity and heritage of each team's hometown. Furthermore, these logos exemplify the relentless hunger and ingenuity at the heart of hockey as a sport.

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Sports Logo News

From Tradition to Innovation: NFL Logo Changes in the 2020s

September 9, 2026

The 2026 NFL Rebrands: What the Titans, Rams and Bills Actually Changed

September 9, 2026

How NFL Rivalries’ Uniforms Build Team Identity

September 7, 2026

NBA Logo Redesigns: Complete Timeline of the Most Recent Changes

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The 5 Most Disastrous Logo Rebrands in Sports History

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Behind the Logos: The Stories That Define the NHL’s Biggest Rivalries

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