Los Angeles Kings Primary Logo
2012 - Present
In 2011, the Kings’ logo changed to its current incarnation. There was no more blue involved, and the city’s initials were heavily stressed overtop of the crown from the previous logo version. The holding element is a modern interpretation of the traditional shield which has a royal/medieval reference. The logo also features the armband stripe scheme from the Silver & Black jerseys as a dividing element between the “L.A.” on top and the Kings’ primary crown logo.