Jacksonville Jaguars Primary Logo 1995 – 2012

Bret Miller

Jacksonville Jaguars Primary Logo 1995 - 2012

Ford Motor Company, then-parent of the automaker Jaguar, believed that the proposed Jaguars’ logo bore too much resemblance to the automaker’s logo. Though no lawsuit was brought to trial, lawyers from the team and the auto maker negotiated an ultimately amicable agreement whereby Jaguar would be named the official car of the Jaguars, and the Jaguars would redesign their logo. A new logo was a snarling jaguar head with a teal tongue, which Weaver said was his wife’s touch. He also claimed that the teal tongue came from “feeding Panthers to our Jaguars” — an obvious jab at their expansion brethren.