Newcastle United have announced plans to change their club crest, much to the anger of the team’s large, loyal fanbase. The Premier League outfit has claimed that consultations designed to consider a new logo and badge are down to the difficulty in reproducing their current one digitally, a claim that has not appeased their supporters.

The Toon Army ended their barren run for a major trophy when they beat Liverpool in the Carabao Cup Final earlier this year, Newcastle United’s first silverware in over half a century. Thus, perhaps now is the perfect time to broach the topic of a redesign. No doubt, the club was hopeful it could slip under the radar as their fans continue to celebrate what has already been a historic campaign.

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The team from the northeast of England was formed in 1881. It has a rich tradition and a fervent fan base, and understandably, the vast majority of the team’s supporters are not happy about upending all of that.

Their current crest was adopted in 1988 and depicts designs relevant to the region and the club’s history. This includes a pair of seahorses that connect the club to its connections to the sea and a castle that is also relevant to the city’s roots. 

The fact that Newcastle United’s owners only took over the club in 2021 and are tied to Saudi Arabia was also an issue for fans, albeit these concerns have abated thanks to the success on the field. 

To Newcastle United’s credit, they have reached out to their fans with a statement seeking help to define their future badge, including the option to receive input from supporters on what comes next. 

“As our club grows on the global stage, the symbol that represents us must be able to keep pace. It needs to show up clearly and confidently across everything - from kits to screens to merchandise,” the statement begins.

"This isn't a decision we take lightly," 

"We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times.”

“This isn't about walking away from our past. It's about carrying it forward with pride.” 

“The crest is part of our story. It's on our shirts and inked in our skin. It deserves thoughtful evolution - shaped by the voices of the people who love it.”

"But it was created in a different era. Its intricate design doesn't always translate well in today's digital world. And it's difficult to reproduce it clearly and consistently.”

"As football and the world change, so must the symbol that unites us." 

Newcastle United is not the first club in history to change its badge. Indeed, this is quite a common occurrence, albeit with the world’s biggest teams, it happens rarely. Sometimes, the changes are dramatic, such as with Italian side Juventus, who altered their badge significantly in 2017, and Tottenham made minor adjustments to theirs even more recently.

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