The Atlanta Falcons will be one of about a half dozen teams this next NFL season (whenever and wherever it takes place) with a new on-field look. While the Dirty Birds will maintain their longtime primary logo (a form of it has been used for the franchise’s entire existence – since 1996) and black, red, and white color scheme, they …
Atlanta Falcons Logo History – Alternate Logo
The Atlanta Falcons logo has always embodied speed, aggression, and Southern grit. While the primary bird design introduced in 2003 is widely recognized, the team has also rolled out alternate logos over the years. These variations often feature stylized falcon heads, wings, or bold monograms. Each alternate design expands on the team’s visual language, adding layers of identity beyond the …


