The Arizona Cardinals stand as one of the National Football League’s oldest and most historically rich franchises, with a legacy that stretches back over a century. The evolution of their logo mirrors this storied journey, from humble beginnings in Chicago to a bold desert identity in Arizona. Origins in Chicago: The Birth of the Cardinals’ Identity The roots of the …
The New Orleans Saints are a professional American football team based in Louisiana. They are known for their black-and-gold uniforms, passionate supporters, and a symbol that has lasted longer than many NFL trends. The team represents more than just a sport. It is an important part of the city’s identity. Their logo, the well-known fleur-de-lis, has been a central feature …
The use of logos as distinguishing symbols in sports and as a way to express a team’s unique identity, history, and values became a common practice in the early 20th century. Over time, these emblems evolved from simple visual representations, often featuring just the teams’ names or cities of origin, to the more elaborate designs we’ve come to know today. …
In a world where sports branding often chases the latest design trends, 2025 stands out as a year when teams are looking back to move forward. Across the NFL, NBA, MLB, and beyond, franchises are celebrating milestone anniversaries, reviving beloved classic logos, and launching throwback campaigns that resonate with fans of all ages. This isn’t just about aesthetics—it’s a strategic …
The bold face of the New England Patriots is one of the most recognizable images in American football. Since the franchise began, its visual identity has changed significantly. This is because the team and the NFL have changed. The Patriots’ logo has changed a lot over the years. It started with a hand-drawn minuteman crouched for a snap and ended …
Each sports team logo has a backstory. The history and aspirations of a team are embodied in that jersey’s sewn symbol before a single whistle sounds or the crowd erupts. Sports logos have evolved alongside culture and art, from the brash, hand-drawn signs of the early 20th century to the sleek, minimalist forms of today. They are cultural snapshots that …
The Olympic Games logo stands as one of the most iconic symbols in the world of sport. Representing unity, competition, and the human spirit, it transcends cultures and eras. From its origins in the early 20th century to its sleek modern forms today, the Olympic emblem captures both the tradition and transformation of the Games. Each version reflects the host …
There are thousands of soccer logos in the world, from the largest international clubs to small local sports teams. But not all crests are created equally, and some can be recognized across the globe, even by people who have never watched a single game in their lives. Although most club logos change slightly over the years, many are recognizable in …
Sports logos, at first glance, might just look like a badge—something slapped on a uniform so fans know who’s playing. But, if you spend a few seconds with some of the classics, unexpected things start to appear: initials tucked away in a curve, tiny visual puzzles, or nods to local legends most people walk right past. Suddenly, a logo isn’t …
The San Francisco 49ers brand began in 1946 with a slapstick frontier scene. Early programs and media showed a bearded prospector getting jolted by a misfiring pistol, hat flying, boots in the air, energy everywhere. The image matched a franchise named for the Gold Rush, lively and a little unruly. It worked for a young club searching for an identity …
