Primary Logos
Alabama A&M Bulldogs
Interlocking initials "AAMU" in maroon. Composed of a large overlapping "AU" with a smaller "AM" inside. A new shade of maroon.
Alabama State Hornets
A hornet is between the letter U of the initials "ASU" in black.
Alcorn State Braves
A purple letter "A" with gold trim and a wordmark "ALCORN" written in the middle of the letter "A" in gold with highlights.
Arkansas-PB Golden Lions
Right-facing golden lion's head with its mane forming the initials "UAPB," in gold, black, and red.
Florida A&M Rattlers
The head of a rattler is orange, green, black, and white with fangs out.
Grambling State Tigers
Black letter "G" inside yellow in a oval shape with black trim.
Jackson State Tigers
A large letter "J" in white next to the letters "S" and "U" stacked in white all on a blue background.
Mississippi Valley State Delta Devils
A Devil holding a flame in green, red, and black with the wordmark "DELTA" wordmark "DELTA" in green and the script "Devils" in red on a white background.
Prairie View A&M Panthers
A black growling panther's head above the initials "PVAMU" in a gradient from white to purple with gold trim.
Southern Jaguars
Initials "SU" in white with yellow highlights on a light blue background.
Texas Southern Tigers
Initials "TSU" with a tiger head appearing from the right side of the letter "T" all on the state of Texas in maroon, white, and gray.
College Sports Fan Products
The Southwestern Athletic Conference (SWAC) is a prestigious collegiate athletic conference that serves as a vibrant representation of history, culture, and athletic excellence. With its headquarters nestled in the lively city of Birmingham, Alabama, SWAC stands as a testament to the power of diversity and the strength of historically black colleges and universities (HBCUs) in the Southern United States.
SWAC, which boasts a rich heritage dating back to its establishment in 1920, provides a platform for HBCU athletes to showcase their talents and compete at the highest level. The conference's founding members were visionaries who recognized the importance of creating opportunities for these athletes to excel both athletically and academically.
As a member of the National Collegiate Athletic Association (NCAA), SWAC's member institutions proudly represent the conference in various sports at the Division I level. From basketball and baseball to track and field, SWAC athletes consistently demonstrate their prowess, dedication, and unwavering drive to succeed.
One area where SWAC truly shines is on the football field. The conference's football programs participate in the Football Championship Subdivision (FCS), previously known as Division I-AA. SWAC football has become synonymous with thrilling matchups, fierce rivalries, and unforgettable moments that have captivated fans for generations. From historic fields to championship games, SWAC football is a spectacle that unites communities, ignites passions, and inspires dreams.
The SWAC primary logo serves as a powerful symbol that encapsulates the conference's values and aspirations. Carefully designed and thoughtfully crafted, every element of the logo represents the unity, strength, and resilience of the SWAC community. It embodies the countless hours of practice, the unwavering support of fans, and the unbreakable bond that ties together the member institutions.
However, SWAC is more than just athletics. It is a beacon of hope and opportunity for its student-athletes. The conference places a strong emphasis on academic achievement, personal growth, and community engagement. SWAC athletes are encouraged to excel in the classroom, become leaders on their respective campuses, and make a positive impact in their communities.
As SWAC continues to evolve and grow, its influence extends far beyond the realm of sports. It serves as a catalyst for change, a source of inspiration, and a symbol of resilience for generations to come. With each passing year, the conference's legacy becomes stronger, and its impact reaches new heights.
In the hearts of SWAC athletes, coaches, and fans, a passionate flame burns bright. It is a passion that fuels dreams, transcends challenges, and paves the way for greatness. The Southwestern Athletic Conference is not just a conference; it is a community united by a shared love for the game, a commitment to excellence, and an unwavering determination to leave a lasting legacy. SWAC stands as a shining example of the power of sport to uplift, unite, and inspire.