For much of Liverpool's history its home colors have been all red, but when the club was founded its kit was more like the contemporary Everton kit. The blue and white quartered shirts were used until 1894, when the club adopted the city's color of red. The city's symbol of the liver bird was adopted as the club's badge in 1901, although it was not incorporated into the kit until 1955. Liverpool continued to wear red shirts and white shorts until 1964, when manager Bill Shankly decided to change to an all red strip.
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1999 - Present
In 1999, Liverpool added to the top of the emblem a stylized image of the Shankly Gate arch from the Enfield Stadium, adorned with the most famous words from the club anthem called “You’ll Never Walk Alone”. The burning torches on the sides of the shield are a symbolic image of the lights at the Hillsborough memorial in Sheffield.
2017 - 2018
In 2017, FC Liverpool has a new emblem that was created for the 2017 – 2018 playing season, to mark the team’s 125th anniversary. The full shield looks exactly as its predecessor, apart from the dates “1892” and “2017,” which is positioned on either side. The first date is the year when the club played its first game, while 2017 is the year of its 125th anniversary. Also, the text “125 years” in red appeared below the shield.
1993 - 1999
Following the club’s centenary year, a slightly amended badge with the added color of yellow. The eternal flames were added in memory of the victims of the Hillsborough disaster in an adapted crest used from 1993 until it was superseded in 1999.
1992 - 1993
To mark the club’s 100th year, this special crest was commissioned and used throughout the 1992 – 1993 season. The Shankly Gates, including the lyrics of the club’s anthem “You’ll Never Walk Alone,” was another significant addition.
1987 - 1992
The kits for the 1987 season featured an updated Liverpool FC logo, in which the shield shape appears again, together with the words “Liverpool Football Club” in red.
1968 - 1987
Liverpool opted to change the crest once more in 1968. This version did away with the oval that had previously surrounded the Liver bird. In red below the Liver bird is the arched initials “L.F.C.” in red.
1955 - 1968
A redesign in 1955 featured the initials “L.F.C.” to the crest below the Liver bird. Now adding a red oval circle surrounding the Liver bird.
1950 - 1955
By the 1950s, the club had moved to a more stripped-down design featuring a single Liver bird. The simplified logo now is red with a white trim shield showing the Liver bird holding a leaf in white.
1940 - 1980
By the late 1940s, the club also had an alternative crest that was used on merchandise, match day programs, letterheads, and more. This red and white emblem features the Liver bird in the center with two footballs on either side and an arch wordmark “LIVERPOOL” in white on top and “FOOTBALL CULB” in red on the bottom.
1892 - 1940
The club initially took up the city of Liverpool’s coat of arms as its emblem. The design features the Roman god of freshwater and the sea, Neptune, and the Greek god and messenger of the sea, Triton. They flank two Liver birds, or cormorants, while the Latin phrase above reads “God hath granted us this ease”. At the bottom is a ribbon with the wordmark “LIVERPOOL FOOTBALL CLUB” in red.