Leeds United FC's logo history has gone through the normal cycle of a differently designed crest throughout its many years as a team. They're beginning crest started with the typical coat of arms from the city, then moving to initials to a modern looking abstract initial in a shape of a ball. Finally moving to the nickname logo of a peacock for a brief time. Next are the rose crests for over 10 years and then to their current design with the shield being the focus of the logo. Where will it go next?
2002 - Present
For the 2002 season, a slight change to the color blue, as the same design and layout continued from the previous logo.
For the 100 year anniversary, Leeds United brings us a gold version of their 2002 logo. Adding to the now gold and black current crest with the wordmark across the top “LEEDS UNITED” and the years on both sides of the shield “1919 – 2019.” Below the shield is a gold banner with “100 YEARS” in white.
January 24, 2018, Leeds United, designed a new badge called “Leeds Salute.” White, yellow, and blue – the club colors are observed. A wordmark “LEEDS UNITED” in white is located at the top of the shield on a blue background. A blue and white headless man, who was beating himself with the right hand in the chest on a yellow background. The logo was subject to mass backlash on social media and the new crest was scrapped hours after its announcement.
2000 - 2002
Changes to the shield logo as the 3-D effect was removed to a flat image. Same colors of white, yellow, and blue with the rose at the top and the initials down the center “LUFC.”
1998 - 1999
In the 1998 – 1999 season, the club logo was replaced with a more “European” shield design. The shield retained the white rose, as well as the blue, gold, and white colors in a 3-D look, with the initials “LUFC” reading vertically down the center.
Leeds United FC
In 1997, Leeds United made a slight change to their logo by changing the Yorkshire rose to a white and a darker blue rose, same ball of white and yellow colors, on a darker blue background.
1984 - 1997
New design in 1984, a white and light blue Yorkshire rose, a ball of white and yellow colors, on a darker blue background. This is the first emblem of the club, in which white is the dominant color.
1981 - 1984
Leeds United finally serve up a new crest with the established nickname as the Peacocks. The new logo is a round shape, a blue stroke a wordmark “LEEDS UNITED AFC,” and a blue and gold peacock in the center.
1977 - 1981
In 1977, Leeds United brought back the original design in 1973 of the letters “LU” in a darker shade of blue.
1976 - 1977
A third version of the abstract letters “LU” in a circle with gold background and a blue trim.
1975 - 1976
In 1975, the designer tried correcting the logo by unfolding the previous logo by 45 degrees and reversed the blue and gold color. This logo lasted only one season.
Leeds United FC
According to the designer’s concept, the logo is a yellow soccer ball with the letters “L” (Leeds) and “U” (United) on a blue circle background.
1965 - 1973
The next Leeds United logo lasted only two years. An inscription of the initials “LUFC” (Leeds United Football Club) in a diagonal style in gold with black outline.
1965 - 1972
The second emblem for Leeds United replaced the coat of arms of the city, which had been used as the logo for more than half a century. It continues the “owlish” traditions in blue with a circle around the owl.
1919 - 1960
The logo virtually represents the city’s coat of arms. It is created in blue and gold colors, which are considered to be traditional ones for Leeds. It is quite curious that in the first half of the 20th century, Leeds’ common nickname, along with Sheffield Wednesday, was “owls,” although the team from Sheffield had the emblem with this bird only in 1956.
1908 - 1919
From 1908 – 1919, the Leeds City Crest is the Leeds Coat-of-Arms developed over a period of time. The owls came from the Coat-of-Arms belonging to Sir John Savile the first Alderman of Leeds. The inscription in Latin “Pro Rege et Lege” means “For the King and the Law.”