• Home
  • Logo Type
    • Alternate Logo History
      • CFL Alternate Logo
      • College Alternate Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
      • MLB Alternate Logo
      • MLS Alternate Logo
      • NBA Alternate Logo
      • NFL Alternate Logo
      • NHL Alternate Logo
      • WNBA Alternate Logo
      • XFL Alternate Logo
    • Concept Logos History
      • MLB Concept Logo
      • NBA Concept Logo
      • NFL Concept Logo
      • NHL Concept Logo
    • Primary Logo History
      • AAF Logo History
      • ABA Logo History
      • CFL Primary Logo
      • College Primary Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
      • MLB Primary Logo
      • MLS Primary Logo
      • NBA Primary Logo
      • NFL Primary Logo
      • NHL Primary Logo
      • Premier Primary Logo
      • USFL Logo History
      • WNBA Primary Logo
      • XFL Primary Logo
    • Wordmark Logo History
      • CFL Wordmark Logo
      • College Wordmark Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
      • MLB Wordmark Logo
      • MLS Wordmark Logo
      • NBA Wordmark Logo
      • NFL Wordmark Logo
      • NHL Wordmark Logo
      • WNBA Wordmark Logo
      • XFL Wordmark Logo
  • Team Logo
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
      • CFL Alternate Logo
      • CFL Primary Logo
      • CFL Wordmark Logo
    • College Logo History
      • College Alternate Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
      • College Primary Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
      • College Wordmark Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
    • MLB Logo History
      • MLB Alternate Logo
      • MLB Concept Logo
      • MLB Primary Logo
      • MLB Wordmark Logo
    • MLS Logo History
      • MLS Alternate Logo
      • MLS Primary Logo
      • MLS Wordmark Logo
    • NBA Logo History
      • NBA Alternate Logo
      • NBA Concept Logo
      • NBA Primary Logo
      • NBA Wordmark Logo
    • NFL Logo History
      • NFL Alternate Logo
      • NFL Concept Logo
      • NFL Primary Logo
      • NFL Wordmark Logo
    • NHL Logo History
      • NHL Alternate Logo
      • NHL Concept Logo
      • NHL Primary Logo
      • NHL Wordmark Logo
    • Premier Logo History
      • Premier Primary Logo
    • USFL Logo History
    • WNBA Logo History
      • WNBA Alternate Logo
      • WNBA Primary Logo
      • WNBA Wordmark Logo
    • XFL Logo History
      • XFL Alternate Logo
      • XFL Primary Logo
      • XFL Wordmark Logo
  • More…
    • Sports Logo News
    • Sports Logo Battle
    • Sports Logo History Products
    • League Logo Battle
    • Clash of Logos
      • MLB Logo Tourney
      • NBA Logo Tourney
      • NFL Logo Tourney
      • NHL Logo Tourney
    • Sports Team History
  • Home
  • Logo Type
    • Alternate Logo History
      • CFL Alternate Logo
      • College Alternate Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
      • MLB Alternate Logo
      • MLS Alternate Logo
      • NBA Alternate Logo
      • NFL Alternate Logo
      • NHL Alternate Logo
      • WNBA Alternate Logo
      • XFL Alternate Logo
    • Concept Logos History
      • MLB Concept Logo
      • NBA Concept Logo
      • NFL Concept Logo
      • NHL Concept Logo
    • Primary Logo History
      • AAF Logo History
      • ABA Logo History
      • CFL Primary Logo
      • College Primary Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
      • MLB Primary Logo
      • MLS Primary Logo
      • NBA Primary Logo
      • NFL Primary Logo
      • NHL Primary Logo
      • Premier Primary Logo
      • USFL Logo History
      • WNBA Primary Logo
      • XFL Primary Logo
    • Wordmark Logo History
      • CFL Wordmark Logo
      • College Wordmark Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
      • MLB Wordmark Logo
      • MLS Wordmark Logo
      • NBA Wordmark Logo
      • NFL Wordmark Logo
      • NHL Wordmark Logo
      • WNBA Wordmark Logo
      • XFL Wordmark Logo
  • Team Logo
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
      • CFL Alternate Logo
      • CFL Primary Logo
      • CFL Wordmark Logo
    • College Logo History
      • College Alternate Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
      • College Primary Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
      • College Wordmark Logo
        • American Athletic
        • Atlantic 10
        • ACC
        • Atlantic Sun
        • Big 10
        • Big 12
        • Big East
        • Big Sky
        • Big West
        • Conference USA
        • Ivy
        • Mid-American
        • Missouri Valley
        • Mountain West
        • Ohio Valley
        • PAC 12
        • Patriot
        • SEC
        • Sun Belt
        • West Coast
    • MLB Logo History
      • MLB Alternate Logo
      • MLB Concept Logo
      • MLB Primary Logo
      • MLB Wordmark Logo
    • MLS Logo History
      • MLS Alternate Logo
      • MLS Primary Logo
      • MLS Wordmark Logo
    • NBA Logo History
      • NBA Alternate Logo
      • NBA Concept Logo
      • NBA Primary Logo
      • NBA Wordmark Logo
    • NFL Logo History
      • NFL Alternate Logo
      • NFL Concept Logo
      • NFL Primary Logo
      • NFL Wordmark Logo
    • NHL Logo History
      • NHL Alternate Logo
      • NHL Concept Logo
      • NHL Primary Logo
      • NHL Wordmark Logo
    • Premier Logo History
      • Premier Primary Logo
    • USFL Logo History
    • WNBA Logo History
      • WNBA Alternate Logo
      • WNBA Primary Logo
      • WNBA Wordmark Logo
    • XFL Logo History
      • XFL Alternate Logo
      • XFL Primary Logo
      • XFL Wordmark Logo
  • More…
    • Sports Logo News
    • Sports Logo Battle
    • Sports Logo History Products
    • League Logo Battle
    • Clash of Logos
      • MLB Logo Tourney
      • NBA Logo Tourney
      • NFL Logo Tourney
      • NHL Logo Tourney
    • Sports Team History

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Sports Logo History

Hawks New Primary Logo

Clean Up on the Atlanta Hawks Primary Logo

For the past five years, the Hawks have harbored a new and modern take on the primary logo. For about 20 years before that change, the Hawks held one of their most iconic logos. This was an actual hawk’s body spread out and hooked onto a basketball. From 1995 to 2015, the open-winged bird was the organization’s identity.

For a long time, this was a fan favorite because of its different and in-your-face design. In 2015, this all changed when the team-branded itself in a more simplistic, minimalist way. The modern design that simplifies a brand has become quite possible. We see that with the Los Angeles Clippers, Phoenix Suns, Miami Heat, and many others. The days of having busy logos are on the way out.

Atlanta Hawks Primary Logo 1973 - 1995

Atlanta Hawks Primary Logo 1973 – 1995

In the age before heavy graphic design and lots of details packed into the logo, the Atlanta Hawks laid the groundwork for their current design. From 1972 to 1995, the Atlanta logo was the silhouette of a hawk, outlined in red with a red semicircle around the front of the bird. The words “Atlanta Hawks” are placed underneath the bird. This was the longest-running primary logo in the organization’s history.

Atlanta Hawks Primary Logo 2015 - 2020

Atlanta Hawks Primary Logo 2015 – 2020

In 2015, this iconic look came back to fit the minimalist mantra. The bird silhouette was slightly updated to look a little more modern, but the idea is very similar. The other change came with the lettering. Instead of having the team’s name in red below the hawk, they added a red circle around the bird and put “Atlanta Hawks Basketball Club” in white lettering in said circle.

In 2021, they are continuing the “Pac-Man” logo with the silhouette, but they are dropping the “club” from the scripted words around the bird. Also, they are slightly changing the font, which you may or may not notice if you aren’t looking too closely.

Although one of the most popular logos in the organization’s history might be the hawk spread out in this dominating way, the Pac-Man bird hits on the nostalgia for a lot of fans.

“Our fans have been so excited by the return of the iconic Pac-Man logo,” CEO Steve Koonin said.

Atlanta Hawks Primary Logo 2021 - PresentSports Logo History

Atlanta Hawks Primary Logo 2021 – Present

All of the fans that started with the team in the 70s and 80s are grown up now. This new logo is catering to those old fans and tapping into the nostalgia factor. Because this logo is just a modernized version of that original Pac-Man variation, they are doing a great job of rebranding the team to fit its roots. This is a trend that we are seeing all over professional sports as of late.

So, this season, look out for those slight changes in the primary logo. Who knows how long it will stay, but knowing the current trends and how organizations are tapping into iconic looks, it may be around for a while.

See the Atlanta Hawks logo history and team history.

Sports Logo History is a community of sports logo enthusiast who enjoys the history of each team’s logo history. Sports Logo History has primary logos, alternate logos, wordmark logos, or concept logos from the NFL, NBA, MLB, MLS, NHL, Premier League, WNBA, CFL, NCAA, ABA, USFL, AAF, and XFL.

Our partner site is Sports Team History takes a look at the history of each and every professional sports team.

atlanta hawksAtlanta Hawks clean up primary logoatlanta hawks logoatlanta hawks logo historyAtlanta Hawks new logoatlanta hawks primary logo

More SLH News

  • Montreal Impact Start a Complete ReBranding
  • Clean Up on the Atlanta Hawks Primary Logo
  • Red Wings’ Logo Endures for More Than 70 Years
  • Edmonton Football Team Name, Takes Over for the Eskimos
  • Phoenix Suns Add Another Alternate Logo to 2020 Lineup
  • Houston Dynamo Football Club, New Name and Identity
  • “Fear the Deer” Milwaukee Bucks Logo History
  • Bringing Back the Boat, New Logo Toronto Argonauts
  • Cleveland Indians to Drop Nickname, Full Rebranding on the Horizon
  • San Jose Sharks Reveal New Wordmark Logos
Sports Logo Battle

Sports Logo Battle

Sports Logo Battle is where anything goes as all logos are eligible to battle it out. Any sport, logo or team could be in the logo battle. See if your team has made to the battle!
1. **New** NHL Pacific Conference Logo Battle
2. MLB 2020 Playoffs Logo Battle
3. **New** City of Seattle Logo Battle
4. **New** NBA Pacific Conference Logo Battle

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Sports Logo News

Montreal Impact Start a Complete ReBranding

January 20, 2021

Clean Up on the Atlanta Hawks Primary Logo

January 8, 2021

Red Wings’ Logo Endures for More Than 70 Years

January 1, 2021

Edmonton Football Team Name, Takes Over for the Eskimos

December 19, 2020

Sports Logo History Logo

"It's not all about the Team, It's about the LOGO."

  • Sports Team History
  • About
  • Contact Us
  • Disclaimer
  • Privacy Policy

© 2013 - 2020 Sports Logo History
Designed by Hoops Ministry