Alcorn State Braves
A wordmark "Alcorn" in a larger font and "State University" in a smaller font, all in purple.
Arkansas-PB Golden Lions
Initials "UAPB" in gold with white trim and a wordmark "GOLDEN LIONS" in white with gold trim on a black with gold trim background.
Bethune–Cookman Wildcats
A scripted wordmark "Wildcats" in maroon with gold and white trim.
Florida A&M Rattlers
The initials "A&M" in green and orange and the wordmark "FLORIDA" in orange.
Grambling State Tigers
Wordmark "Grambling" in black with yellow trim and with a tail above the Grambling primary logo.
Jackson State Tigers
Initials "JSU" with the year 1877 in blue next to the wordmark "JACKSON STATE UNVERSITY" in blue.
Mississippi Valley State Delta Devils
A wordmark "DELTA" in green and a script "Devils" in red on a white background.
Prairie View A&M Panthers
A wordmark "PRAIRIE VIEW A&M UNIVERSITY" in white with black trim.
Southern Jaguars
Wordmark "SOUTHERN" in white with yellow highlights and "JAGUARS" in yellow on a light blue background.
Texas Southern Tigers
Initials "TSU" in white on maroon with grey outline background.
Southwestern Athletic Conference Logo History
The Southwestern Athletic Conference logo system includes carefully designed wordmarks that reinforce the identity of the SWAC logo. Moreover, these wordmark logos appear across schedules, broadcasts, and official publications, ensuring that Southwest Conference teams share a consistent visual standard tied to the Southwestern Athletic Conference logo history.
Over time, wordmark updates have reflected modern typography while preserving tradition. As a result, the SWAC logo wordmarks continue to support recognition across multiple generations of Southwest Conference teams. For deeper historical context, visit the official Southwestern Athletic Conference history.
Today, wordmark logos work alongside other official branding elements. You can explore the Southwestern Athletic Conference Primary Logo page to see how the Southwestern Athletic Conference logo and wordmark designs combine to create a unified and professional conference identity across all platforms.
