It is no secret that the New England Revolution has garnered a considerable amount of prestige in its twenty-seven years as a franchise.    The franchise has played in 5 MLS Cup Finals.  They have won two major trophies.   One of them is the 2007 U.S. Open Cup, as well as the 2021 Supporters' Shield for having the best regular-season record. 

No matter how long a sports franchise or company has been in existence, it is perfectly reasonable for a franchise to engage in a rebrand via a new logo.    Let’s take a look at their logo history. 

New England Revolution Primary Logo 2009 - 2021

The New England Revolution’s first primary logo consists of a wordmark, “New England,” in black, and a purple airbrushed “Revolution” logo.    Between 1996 and 1999, the New England Revolution’s first logo was a registered trademark logo.   That can be seen in the logo, which features an R with a circle around it on the right-hand side.    The highlight of their old primary logo is the 5 red airbrushed stripes.   This is reminiscent of the stripes found on the American flag.  The significant difference is that these stripes curve significantly more, whereas the stripes on the American Flag are straight.  Finally, the logo features a purple soccer ball that matches the team’s purple “Revolution” logo in color.  From 2000 to 2008, the logo became a registered trademark.

In 2009, the New England Revolution removed the wordmark “New England” and “Revolution" and featured only the red airbrushed flags and the purple soccer ball.  

In 2022, the New England Revolution unveiled a new logo that is vastly different than its predecessor.    The New England Revolution’s new logo contained a white circular background.   The “New England” watermark can be seen across the top of the circle, while the “Revolution” wordmark can be seen across the bottom. 

On the far left of the circle, the number “19” wordmark can be seen, while the number “96” can be seen on the far right of the circle.   This was made to represent the year 1996.   This was the inaugural season of the MLS, and the New England Revolution was one of the league’s charter teams. 

New England Revolution Primary Logo 2022 - Present

In the middle of the circle, a white, classic-looking “R” was contained within a purple background within the circle's interior.  Red lines can be seen near the outside of the purple background.    Additionally, there is a big emphatic red line that goes down the left side of the white “R” and even serves to obscure some parts of it.

“We’re building an identity that we hope will be with us for the long term. We don’t plan to do this again,” said Cathal Conlon, the Revolution’s Vice President of Marketing and Community Engagement. “We hope that this sticks with us and it becomes who we are, and our fans resonate with it and rally around it.”