Picture the fourth quarter of Super Bowl LVI, February 2022. SoFi Stadium — their stadium, in their city — shaking as Cooper Kupp hauls in the go-ahead touchdown against the Cincinnati Bengals with 1:25 left on the clock. A franchise once written off as St. Louis’ problem, mocked on arrival in Tinseltown, scorned for leaving one fanbase without securing another …
The sports franchise system popularized in the major North American leagues is often maligned for focusing on commercial interests rather than on-field competition. One of the biggest bugbears for fans is team relocation, where owners abandon an existing fanbase in favor of laying down roots in a different city. There have been several recent examples in the National Football League …
Relocation is one of the most disruptive moments in a franchise’s existence. Cities change, stadiums change, ownership sometimes changes — yet surprisingly, logos do not always follow the same path. While many moves trigger complete visual overhauls, several professional teams chose a different strategy: controlled continuity. In modern professional sports, branding carries measurable financial value. Logo recognition drives merchandise sales, …
Baseball teams carry their names like old luggage. Some of those names make perfect sense in one city and none at all in another. When the franchise boards a plane and lands somewhere new, the front office has to answer a surprisingly hard question: Who are we now? The answer appears on caps, jerseys, and stadium facades, and it often …
Whenever the WNBA plays next, the New York Liberty will be moving to Brooklyn’s Barclays Center. The franchise will mark this momentous occasion in their history with its first logo change since the it came into existence with the WNBA itself in 1997. Gone is the orange and blue in the color scheme, which makes since given that the team …
While the classic horseshoe remains the Indianapolis Colts’ primary logo, major changes to the overall look of the franchise will be in store for 2020. The famous Western-style font used to write out the word Colts, which dated back to the franchise’s time in Baltimore, is history. In its place is modernized font that is more proportional and not as …
The big news coming out of the Raiders’ official move from Oakland to Las Vegas is what didn’t happen to the iconic logo. Fans were wondering if there would be some aspect of Sin City added to the silver and black shield, but outside of a barely noticeable tweak, the logo that has been a part of the franchise since …
For the first time in nearly 50 years, the Golden State Warriors will play their home games in the city of San Francisco. The brand-new Chase Center is set to open its doors this fall, and the five-time defending NBA Western Conference champions will mark the occasion with a new logo and uniforms. Golden State Warriors Primary Logo 2020 – …
