Rebranding in MLS: A History of Teams Changing Their Image

Rebranding in MLS: A History of Teams Changing Their Image

Since immemorial, soccer teams have rebranded their logos to improve their image. And for any soccer fan, this does not pass their sight silently. There are so many ways in which fans stay committed to their teams, and getting concerned about the outlook of logos is just one of the many ways. For those who bet as a sign of …

SLH News - Broncos Logo History

MLS Team Logo Battle

MLS Primary LogoMLS Alternate LogoMLS Wordmark LogoMLS Team HistoryMLS Greatest Player (Unlimited votes) Choose your favorite current MLS team logo? Atlanta United FC Primary Logo 2017 – Present Austin FC Primary Logo 2021 – Present CF Montreal Primary Logo 2023 – Present Charlotte FC Primary Logo 2022 – Present Chicago Fire FC Primary Logo 2021 – Present Colorado Rapids Primary …

SLH News - Broncos Logo History

MLS Wordmark Logo

Wordmark Logos Austin FC Wordmark “AUSTIN FC” in black.See Team LogosChicago Fire FC A mirror image of a crown in orange and a flame in red. Wordmark “CHICAGO FIRE” in blue and below “FOOTBALL CLUB” in blue.See Team LogosColorado Rapids A double lined arched wordmark “COLORADO” in burgundy and “RAPIDS” in burgundy.See Team LogosColumbus Crew Double-lined wordmark “THE” on top …

SLH News - Broncos Logo History

MLS Alternate Logo

Alternate Logos Chicago Fire FC A mirror image of a crown in orange on top and a flame in red below.See Team LogosColorado Rapids Slight colors adjusted from the previous logo. A roundel logo with a soccer ball in the center on a green stared background with a circular wordmark “COLORADO RAPIDS” in gold with white trim on a blue …

SLH News - Broncos Logo History

MLS Primary Logo

Primary Logos Atlanta United FC A black roundel logo with a bold letter “A” in gold on a black and red background. Wordmark “ATLANTA UNITED FC” encircled in gold. See Team Logos Austin FC Twin green oak trees inside a black with green trim shield and wordmark “AUSTIN” above in white. See Team Logos CF Montréal The shield, which has …

SLH News - Broncos Logo History

MLS Logo History

MLS Logos PRIMARY See each and every team’s primary logos from the MLS.See TeamsALTERNATE See each and every team’s alternate logos from the MLS.See TeamsWORDMARK See each and every team’s wordmark logos from the MLS.See TeamsSoccer Sports Fan Products Siskiyou Sports NFL Bottle Opener Key Chain 4.7 out of 5 stars(13745) Buy Now Riddell 32 Piece NFL Helmet Tracker Set …