SLH News - Broncos Logo History

NFL AFC West Logo Battle – Vote for the Best Team Logo

Welcome to the NFL AFC West Logo Battle, where fans can explore iconic team designs and vote for their favorites. Compare the logos of the Chiefs, Raiders, Broncos, and Chargers, and help determine which symbol best represents pride, tradition, and identity in the competitive AFC West division.NFL Logo BattlesNFL Logo BattleAFC East Logo BattleAFC North Logo BattleAFC South Logo BattleNFC …

SLH News - Five Iconic Logos NFL

Five of the most iconic logos in the NFL ahead of Super Bowl LX

Alongside some of the NBA’s biggest names and the Premier League’s huge clubs are some massive sporting organizations from the NFL. Two formidable franchises, the New England Patriots and the Seattle Seahawks, face off in Super Bowl LX, with the Vince Lombardi Trophy presented to the winning team of the National Football League.  However, when it comes to team logos, …

SLH News - Longevity Steelers Logo

Secrets to the Longevity of the Pittsburgh Steelers Logo

My dad has this old Steelers jacket from 1978. Found it in his closet last Thanksgiving while we were looking for something else entirely. The logo on it looks exactly the same as the one players wear today. Exactly. Forty-six years and not a single change. I held that jacket and thought about how wild that is – in a …

SLH News - Vegas Logo Loyalty

How Have Las Vegas Teams Used Logo Design To Build Instant Fan Loyalty?

For decades, Las Vegas was seen as a sports outlier. A city built on tourism and spectacle did not seem like fertile ground for long-term fan attachment. That assumption has been challenged quickly and convincingly. The arrival of major league teams forced a different question. How do you create loyalty in a market where many fans are transplants, visitors, or …

SLH News - Arizona Cardinals Logo

The Story of the Arizona Cardinals Logo: From Chicago Roots to Desert Bird of Prey

The Arizona Cardinals stand as one of the National Football League’s oldest and most historically rich franchises, with a legacy that stretches back over a century. The evolution of their logo mirrors this storied journey, from humble beginnings in Chicago to a bold desert identity in Arizona. Origins in Chicago: The Birth of the Cardinals’ Identity The roots of the …

SLH News - Saints Longevity Logo

The Secret Ingredients of the New Orleans Saints Logo’s Enduring Success

The New Orleans Saints are a professional American football team based in Louisiana. They are known for their black-and-gold uniforms, passionate supporters, and a symbol that has lasted longer than many NFL trends. The team represents more than just a sport. It is an important part of the city’s identity. Their logo, the well-known fleur-de-lis, has been a central feature …

SLH News - Story of NE Patriots Logo

From the Flying Elvis to the Classic Patriot — The Story of the New England Patriots Logo

The bold face of the New England Patriots is one of the most recognizable images in American football. Since the franchise began, its visual identity has changed significantly. This is because the team and the NFL have changed. The Patriots’ logo has changed a lot over the years. It started with a hand-drawn minuteman crouched for a snap and ended …

SLH News - 49ers Logo History

From Classic to Iconic: The Story Behind the 49ers Logo

The San Francisco 49ers brand began in 1946 with a slapstick frontier scene. Early programs and media showed a bearded prospector getting jolted by a misfiring pistol, hat flying, boots in the air, energy everywhere. The image matched a franchise named for the Gold Rush, lively and a little unruly. It worked for a young club searching for an identity …

SLH News - Texans Logo Longevity

Secrets to the Longevity of the Houston Texans Logo

In the ever-changing world of professional sports branding, few visual identities remain unchanged without undergoing major redesigns. Logos are often refreshed to keep pace with evolving tastes, marketing trends, or technological demands. Yet, since their inaugural 2002 season, the Houston Texans have stood apart. Their logo – a striking, split-colored bull’s head featuring a lone white star – has remained …

SLH News - Super Bowl Logo 2026

Breaking Down the Super Bowl Logo 2026: Design, Symbolism, and Fan Reactions

Every year, the Super Bowl logo becomes a hot topic—sometimes loved, sometimes roasted. The 2026 Super Bowl logo is no different. It sparked instant chatter online the moment it dropped. From the Super Bowl colors logo palette to the subtle city nods, fans are split. Some call it clean and modern. Others say it feels too generic—or even suspiciously familiar. …