Louisville Kings
A side-view of a horse’s head in lime green and black on a white shield with a crown on top in lime green and black. Pays homage to the state’s rich history of horse racing, specifically the green grass on the infield at Churchill Downs, home of the Kentucky Derby. Their name and logo also honor the city’s namesake, King Louis XVI.
Kings Primary Logo
The UFL Louisville Kings primary logo has served as a bold symbol of the team’s identity and heritage within the United Football League. Designed to evoke strength, royalty, and regional pride, the logo features regal elements that reflect the “Kings” namesake, often incorporating crown-like motifs or powerful imagery associated with leadership and dominance. Over time, the logo has been refined to balance modern design trends with classic symbolism, helping to establish a strong visual presence for the Louisville Kings both on and off the field. This emblem has become a key part of the team’s branding, resonating deeply with fans and representing the competitive spirit of the franchise.
Louisville Kings
2026 - Present
A side-view of a horse's head in lime green and black on a white shield with a crown on top in lime green and black.
Pays homage to the state’s rich history of horse racing, specifically the green grass on the infield at Churchill Downs, home of the Kentucky Derby. Their name and logo also honor the city’s namesake, King Louis XVI.
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