Los Angeles Express
1983 - 1985
Streaking blue "LA" on silver football helmet above a wordmark "EXPRESS" in blue with a streaking letter "E."
Los Angeles Express
1983 - 1985
Alternate Logo
Streaking initials "LA" in blue. The initials represent the city of Los Angeles.
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Los Angeles Express Logo History
The Los Angeles Express introduced a distinctive identity when the franchise began play in 1983. The Los Angeles Express logo featured a blue-and-white shield with an interlocked “LA,” symbolizing both the city and the concept of speed. This design aligned with the fast-paced image that defined Los Angeles Express football in the competitive USFL environment.
Ownership envisioned branding that reflected efficiency and momentum, often described as an “expressway to success.” Graphic elements emphasized motion and clarity, helping the Los Angeles Express USFL identity stand apart from other league franchises. The shield structure reinforced strength, while the interlocking letters created immediate regional recognition across uniforms and merchandise.
Alternate logo versions simplified the composition for print and promotional materials while maintaining the core shield and lettering concept. These refinements ensured flexibility without sacrificing brand consistency. Today, Los Angeles Express logo history remains a strong example of early-1980s sports design. For full franchise background, visit the Los Angeles Express History page. You can also explore our Jacksonville Bulls logo page to compare branding approaches across different USFL teams.