CFL Logo History – All CFL Teams Primary Logo Evolution

The CFL logo history reflects the growth and national identity of Canada’s premier football league. Over the decades, the CFL primary logo has evolved while maintaining strong symbolic elements. This page documents every major design update and highlights how Canadian Football League teams helped shape the league’s unified brand.
CFL Logo History - All CFL Teams Primary Logo Evolution
CFL Teams Logos Map
bc-lions-primary-logo

BC Lions

A lion's head in orange with black trim around the eyes, teeth, ears, and nose, looking to the right. To the left is a block-style serif initial "BC" in black with orange trim. Change to this version is to the typeface of the initials "BC."

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calgary-stampeders-primary-logo

Calgary Stampeders

A white horse galloping with a black drop shadow. Revised primary logo from the '90s.

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edmonton-elks-primary-logo

Edmonton Elks

A letter "E" twice in green with gold trim connected together representing the team initials.

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hamilton-tiger-cats-primary-logo

Hamilton Tiger-Cats

A tiger-cat leaping with a white circle with black trim behind the tiger-cat and wordmark "TIGER-CATS FOOTBALL" in black arched around the circle. Updated tiger-cat from the previous primary logo in 2004.

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montreal-alouettes-primary-logo

Montreal Alouettes

The new blue, white and red logo illustrates the letter "M" of Montreal, a plane representing the Alouettes squadron and a bird. It also recalls the province of Quebec's flour de lys and Montreal's city emblem by its graphic simplicity and aesthetics.

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ottawa-redblacks-primary-logo

Ottawa Redblacks

A white letter "R" on a black razor saw with red highlights.

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saskatchewan-roughriders-primary-logo

Saskatchewan Roughriders

A letter "S" on a green field between two stalks of wheat in white on a black border. Updated version of their previous logo (1985-2015) with silver removed among other small changes.

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toronto-argonauts-primary-logo

Toronto Argonauts

This 2021 logo shows a football acting as a massive boat with four paddles dipped into the water out one side, a large sail in white shows a double blue letter "A" for Argonauts as a series of light blue and white waves are alongside the football boat. This is a modernized boat logo from as far back as the 1980s.

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winnipeg-blue-bombers-primary-logo

Winnipeg Blue Bombers

A white with the blue trim letter "W." A new shade of blue.

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CFL Primary Logo

The CFL logo history reflects the growth, tradition, and national identity of Canada’s premier football league. Since its formation in 1958, the CFL primary logo has served as a unifying symbol for Canadian Football League teams. Each design update represents a new chapter in the league’s branding while maintaining strong ties to Canadian heritage and professional football excellence.

When the league was established, the first CFL primary logo featured a classic football centered within the league’s name and framed by a maple leaf. This early mark laid the foundation for future updates in CFL logo history. During the 1970s, the league introduced a more dynamic design that emphasized bold lettering and a stylized football graphic. This version became closely associated with Canadian Football League teams and remained a recognizable emblem for decades.

In the 2000s, modernization shaped the next phase of CFL logo history. The updated CFL primary logo introduced sleeker typography and refined color balance, incorporating red and white to reinforce national pride. A further refresh in 2016 streamlined the football shape and typography to create a cleaner, forward-looking identity. Today, the CFL primary logo represents unity, energy, and progress, continuing to connect Canadian Football League teams under one strong visual brand.