San Diego FC 2024 – Present The club’s official colors were labeled in the explainer as “chrome and azul,” while the crest is said to center around four “principal virtues” that define San Diego: “Gratitude, pride, not loud, diversity and a state of flow.” That flow motif is evident in the central portion of the crest, which the club points …
Columbus Crew Primary Logo
Columbus Crew 2021 – Present After revealing a new name and logo within two weeks, the Columbus team has again a new name and logo. Continuing with the same theme, the newly minted name of “Columbus Crew” has added the new name to the logo and added the number “96,” representing the first MLS club to join in 1996. This …
CF Montréal Primary Logo
CF Montréal 2023 – Present The shield, which has long been part of Montreal Impact’s branding; a stylized white fleur-de-lys to represent Quebec; the blue and black stripes worn by the team when it won its first championship; the year of the club’s foundation in 1993, and the classic impact blue color. CF Montreal Team HistoryCF Montreal MerchandiseCF Montreal MerchCF …
Houston Dynamo FC Primary Logo
Houston Dynamo FC 2021 – Present An orange design element of the initials “HD,” the white wordmark “Houston Dynamo FC” underneath, and an orange lightning graphic at the bottom. Dynamo Team HistoryDynamo Team MerchHouston Dynamo FC Primary Logo The Houston Dynamo FC is a professional soccer team based in Houston, Texas. The team was founded in 2005 and has since …
St. Louis City SC Primary Logo
St. Louis City SC 2023 – Present The original primary crest for St Louis City SC is a red and blue shield which incorporates the famous Gateway Arch as well as two additional lines representing the Mississippi River and Missouri River. The team name flipped onto its side and written to the right. This crest was designed by a group …
Charlotte FC Primary Logo
Charlotte FC 2022 – Present A roundel logo with wordmark “CHARLOTTE FOOTBALL CLUB” in white and “MINTED 2022” in blue on a black background. The white crown represents Queen Charlotte and the four spires for the four wards of the city. Charlotte FC Team HistoryCharlotte FC MerchandiseCharlotte FC MerchCharlotte FC Primary Logo Charlotte FC is a professional soccer team based …
MetroStars Primary Logo
MetroStars Primary Logo The MetroStars are a professional soccer team from the United States, and they have had an interesting logo journey throughout their history. The original logo for the team was unveiled in 1994 when it first joined Major League Soccer (MLS). It featured a blue star with red outlines on top of a white circle that represented the …
New York/New Jersey MetroStars Primary Logo
MetroStars Primary Logo The New York/New Jersey MetroStars Primary Logo History is an interesting and unique story. The club’s original logo, which was introduced in 1996 when the team first entered Major League Soccer (MLS), featured a red-and-black shield with a soccer ball in the center surrounded by stars. This design was inspired by the iconic flag of New Jersey …
Kansas City Wiz Primary Logo
Wiz Primary Logo The Kansas City Wiz Primary Logo has a long and interesting history. It is one of the most recognizable logos in professional sports, and it has evolved over time to reflect the team’s changing identity. The original logo was designed by Tom Heilandt in 1996 when the team first joined Major League Soccer (MLS). The iconic “Wiz …
Kansas City Wizards Primary Logo
Wizards Primary Logo The Kansas City Wizards are a professional soccer team based in Kansas City, Missouri. The team has been around since 1996 and is currently part of Major League Soccer (MLS). Throughout the years, the club has had several different logos to represent its identity. In this essay, we will take a look at some of the primary …