It is no secret that the Cleveland Browns have a long and storied history as a franchise. The Cleveland Browns were founded in 1944. The franchise was named after Paul Brown, a man by that name. Paul Brown was the franchise's co-founder and original head coach. Initially, the franchise competed in the All-America Football Conference from 1946 to 1949. The league folded after the 1949 season.

During the 1950 season, the Cleveland Browns became affiliated with the NFL and are still a part of the league today. Legendary players like Jim Brown, Otto Graham, and Ozzie Newsome have played for this franchise.   

Although the Cleveland Browns have never won a Super Bowl, the franchise has enjoyed championship success.  They won a championship every season of the All-America Football League's existence.   The franchise also won 4 NFL Championships before the NFL merged with the AFL in 1964.

Recently, the Cleveland Browns announced the adoption of a new Dawg-themed alternative logo. In this piece, we will review the design of its logo and its connections with other brand identifiers that the franchise has used in the past. 

In terms of the Browns' logo history, there is a significant difference between their primary and alternative logo designs.  The first two logos that the Cleveland Browns centered around were an elf known as "Brownie Elf." These logos lasted a combined 21 years. After that, the primary logo history of the Cleveland Browns is pretty uniform and straightforward. 

It's uniform because Cleveland Brown's logo consists of orange helmet logos. The franchise has adhered to this format for the past 50 years. There were various versions of the helmet logos, differing in the helmet stripes as well as the colors of the facemasks. However, their primary logo offerings had no history of dawg logos. 

However, dawg logos are in quite a few of the alternative logos. The first alternative dawg logo was introduced in 1999 and lasted until 2002. This logo consisted of a brown and white dawg wearing an orange helmet. An orange football can be seen in his teeth.  

From 2003 to 2014, the Browns adopted another Dawg logo. The logo was a brown, black, and orange dawg. He has an intimidating scowl.

From 2015 to 2023, the Browns would adopt another Dawg logo. The dawg was colored black with a white outline. He is snarling viciously. 

The Browns recently unveiled an updated logo chosen by their fan base. The franchise held a contest in which fans were asked to design the new logo. The process of selecting the winner took two months. However, the winning logo has been revealed.

This logo has been praised for its design and its numerous instances of hidden symbolism. The logo consists of an orange dawg logo with black outlines. The outer edges of the logo are primarily black.

The bottom of the logo contains a spiked dawg collar. The spikes were colored black with comprehensive outlines.

The hidden symbols in this logo make it a great design.  

The dawg's right ear has a depiction of the State of Ohio. It can be seen in the fact that the dawg's nose is shaped like a football. 

Additionally, the dawg has a white stripe in the middle of its forehead, a nod to the previous helmet logos that contained a white stripe.   

Symbols can also be seen on the spiked dawg collar at the bottom of the logo. The middle of the spikes depicts a guitar pick, a nod to the Rock and Roll Hall of Fame venue in Cleveland. 

The dawg collar has eight spikes, which represent the eight championships the Cleveland Browns have won throughout their history.