SLH News - Badge History PL

Back to the Big Time: Badge Histories of Leeds, Burnley & Sunderland in the 2025/26 Premier League

The 2025/26 Premier League season welcomes a trio of storied clubs back to the top flight: Leeds United, Burnley, and Sunderland. Each of these teams carries a rich history, not just in their performances on the pitch but also in the evolution of their iconic badges. These emblems represent their identity and the passionate fanbases that have supported them through …

SLH News - Longevity Texans Logo

Enduring Identity: The History and Lasting Impact of the Houston Texans Logo

The Houston Texans logo has displayed Texas pride since 2002, when they became the NFL’s 32nd team. Right from the beginning, the Texans crafted a bold logo to showcase their team’s identity. On September 6, 2000, large crowds gathered in downtown Houston, filling the area with excitement, to witness the team’s official naming event. This marked the start of a …

SLH News - NFL Minimalist Logos

Why NFL Teams Are Embracing Minimalist Logo Designs

NFL teams are redesigning how they present themselves, and one of the clearest changes is in their logos. More and more franchises are simplifying their visual identity by removing detailed graphics, cutting back on extra lines, and sticking with clean shapes and intense colors.  This change is about clarity, practicality, and creating designs that work across everything from TV broadcasts …

SLH News - PL Logo Changes

Premier League Clubs That Have Changed Their Club Logo

Football club logos are far more than mere symbols – they’re the visual embodiment of a club’s heritage, values, and identity. Yet across the Premier League’s history, numerous clubs have taken the bold step of redesigning these sacred logos, often with dramatically different results. The motivations behind logo changes vary considerably. Some clubs seek to modernise their image for the …

SLH News - Logos Branding

Why Logos Are So Important for Branding

A club’s logo is far more than a decorative crest on a jersey. It’s a badge of honour, a symbol of pride, and a core element of brand identity that resonates with fans, players, and sponsors alike. In the high-stakes world of sports, where passion meets business, logos are among the most powerful branding tools available. Think about the Premier …