Fleet Primary Logo

The San Diego Fleet primary logo has been around since the team was established in 2018. This logo features a large navy blue “SD” inside of a white circle, with two red lightning bolts on either side and an anchor at the bottom. The colors used are meant to represent the city of San Diego – navy blue for its naval base, white for its beaches, and red for its Spanish heritage.

The design is based off of one created by legendary sports artist Chris Creamer in 2016 when he designed logos for all eight teams that would eventually make up the Alliance Football League (AAF). His goal was to create unique designs that were inspired by each team's respective cities; this particular design is meant to evoke images associated with both military strength and maritime culture which are closely tied to San Diego's history as a port city.

In addition to being visually appealing, this logo also serves as an important symbol representing not only football but also civic pride among fans throughout Southern California who have embraced their new hometown team - The Fleet! It has become synonymous with loyalty and excitement amongst those who cheer them on every Sunday during game day or any other time they take part in community events or activities across town throughout the year round!