SPORTS LOGO HISTORY

Sports Logo HistorySports Logo History
  • Logos Type
    • Alternate Logo History
    • Primary Logo History
    • Wordmark Logo History
  • League Logos
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
    • College Logo History
    • MLB Logo History
    • MLS Logo History
    • NBA Logo History
    • NFL Logo History
    • NHL Logo History
    • NWSL Logo History
    • Premier Logo History
    • UFL Logo History
    • USFL Logo History
    • WNBA Logo History
    • XFL Logo History
  • Logo Battle
  • Logo News
  • More…
    • Logo Videos
      • MLB Sports Videos
      • NBA Sports Videos
      • NCAA Sports Videos
      • NHL Sports Videos
      • NFL Sports Videos
      • Soccer Sports Videos
    • SHG YouTube Channel
    • Sports Team History
    • Sports News History
    • Sports Store History
    • Sports Logo History Products

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Ultimate Premier League Sports Logo History Banner

The History Behind West Ham’s Burgundy Logo

West Ham United FC Primary Logo 2016 - Present

West Ham United FC Primary Logo 2016 - Present

West Ham United is one of the most popular and oldest clubs in the Premier League. The famed Hammers may not be the team with the most titles in English football, but it has a long history behind it of great wins and probably the best supporters. There’s one other notable thing the club is famous for – it's the burgundy logo.

Formed in 1895 as Thames Ironwork, the club was reformed five years later with the name we know of today – West Ham United. The two hammers were introduced from the moment of ‘rebrand’, and thus started the evolution of its famous logo which is still in use today.

Burgundy and Blue

After the reformation as West Ham United in 1900, the club first introduced the logo that would stay mostly untouched to this day. The first official logo for the club was introduced in 1923. It featured two crossed hammers placed inside a circular frame. They were put on a sky-blue crest, forming the popular burgundy and blue combination that would inspire other teams as well.

West Ham United FC Primary Logo 1965 - 1968

West Ham United FC Primary Logo 1965 - 1968

Of course, the first West Ham logo was relatively simple and a far cry from modern logos such as the UEFA Euro 2020 logo. However, it was one of the most popular at the time and was closely linked to the club’s history. As mentioned, West Ham was originally named Thames Ironwork, and the two hammers represented the Iron part of the club. The crossed hammers and the circle around them represented unity and team game.

The crest stayed in use until 1950 when the club came up with a new idea for the logo. This time, the redesign made it much more elegant, removing the circlet from the emblem and placing the crossed hammers on a blue shield. The burgundy was gone. This new logo didn’t really appeal to the fans, so it was changed after only two short years.

In 1952, West Ham unveiled a new logo with a redesigned crest. It resembled the original logo much more, but it didn’t stay in use for a long time as the club was seeking a new modern identity. It was changed again in 1958 with a more minimalistic approach. It was a more professional and clean design, looking like an improved version of the 1950 logo.

In 1963, the logo underwent another change. This was by far the most minimalistic, scraping the blue for a white crest. This was a much more universal logo, but it wasn’t really loved by fans who wanted something better.

Moving Forward

West Ham United FC Primary Logo 1987 - 1999Sports Logo History

West Ham United FC Primary Logo 1987 - 1999

The first major changes to West Ham’s logo were introduced in 1968. The sky-blue color was omitted once again, with the white shield outlined with burgundy. There was a new image as well. The two hammers were now crossed in front of a castle, with a West Ham United F.C. inscription below.

It was a redesign that sparked a slew of others that followed which gave way to the logo we have today.

The West Ham logo would be redesigned every 5-6 years more or less, with the biggest changes made in 1999. This time, the original burgundy and blue colors were back along with a new one – yellow. The logo looked like a reimagining of the one introduced in 1968 before the club reverted back to an older design in 2016.

The 2016 logo is still in use today in the Premier League. It’s a modern and sleek logo that puts the hammers back on a crest in burgundy with a sky-blue outline. The new logo is both old-school and modern, gracing the shirts of West Ham in the PL where the team has done well in the past few seasons.

See the West Ham United FC logo history and team history.

The Sports History Network

Explore the evolution of iconic team branding and professional sports legacies across our entire network at the Sports History Group.

Dive deeper into franchise legacies at Sports Team History, catch real-time highlights via Sports News History, or shop for authentic collectibles at Sports Store History.

Burgundy LogoWest Ham UnitedWest Ham United FCWest Ham United logoWest Ham United logo historyWest Ham United logos

Sports Logo History Newsletter

Sign up for our newsletter to get the latest sports logo updates delivered directly to your inbox!

Sports History Group Videos

Sports History Group Videos

Sports News History

Sports News Worth Knowing

RSS Headline News

  • Meet the 2026 WNBA Draftees: Azzi Fudd, Lauren Betts, Flau’jae Johnson, Olivia Miles and Kiki Rice
  • Portland Timbers vs. LAFC | Full Match Highlights | Stoppage Time Game-Winning Goal!
  • Sharks vs. Ducks | NHL Highlights | April 09, 2026
  • LAKERS at WARRIORS | FULL GAME HIGHLIGHTS | April 9, 2026
  • Dodgers vs. Blue Jays Game Highlights (4/8/26) | MLB Highlights

Advertisement

Sports Market History

Sports Team Marketplace of Champions!

SLH News

"Latest Sports Logo History News"

When Cities Change, so do NFL Logos: The Art of Relocation Rebranding

April 23, 2026

Rank the top 10 Major MLB Logo Redesign: Best to Absolute Worst

April 22, 2026

The Detroit Red Wings Winged Wheel: A Century of Unchanged Identity

April 19, 2026

The 2026 Refresh: Sharpening the Identity of Los Angeles Rams

April 17, 2026

Beyond the Rebrand: The Significance of the 2026 ‘Spear W’

April 16, 2026

The Best NBA Logo Changes of All Time

April 15, 2026

Billion-Dollar Power of NFL Nostalgia: When Teams Revive Old Logos (And Win)

April 14, 2026

SLH Prodcut Sale

Advertisement

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages

Sports Logo News

When Cities Change, so do NFL Logos: The Art of Relocation Rebranding

April 23, 2026

Rank the top 10 Major MLB Logo Redesign: Best to Absolute Worst

April 22, 2026

The Detroit Red Wings Winged Wheel: A Century of Unchanged Identity

April 19, 2026

The 2026 Refresh: Sharpening the Identity of Los Angeles Rams

April 17, 2026

Beyond the Rebrand: The Significance of the 2026 ‘Spear W’

April 16, 2026

The Best NBA Logo Changes of All Time

April 15, 2026

Billion-Dollar Power of NFL Nostalgia: When Teams Revive Old Logos (And Win)

April 14, 2026

Frozen Aesthetics: The Evolution of the NHL’s “Original Six” Logos

April 13, 2026

What are the Oldest Unchanged Logos in the NHL Today?

April 13, 2026

Lions, Devils, and Birds Unpacking Football’s Iconic Symbols

April 13, 2026

The Enduring Power of Sports Logos and What Makes Them Memorable

April 3, 2026

Hidden Meanings: Decoding the Symbolism in Famous NFL Logos

March 30, 2026

Sports Logo Videos

Minnesota Wild Logo

The Minnesota Wild Logo Evolution: From Concept to Icon!

Angeles Chargers Logo

Los Angeles Chargers Logo Evolution: The Boldest Designs Yet

Cleveland Cavaliers Logo History

Did The Cleveland Cavaliers Ever Have The BEST Logo in Basketball?

Green Bay Packers Logo

Which Green Bay Packers Logo Is the Greatest? A Design Journey

Best Bengals Logo

What’s the Best Bengals Logo of All Time?

Brooklyn Nets Logo Evolution

Brooklyn Nets Logo Evolution That Will SHOCK You!

Las Vegas Raiders Logo History

Discovered the HIDDEN MEANING Behind the LV Raiders Logo

Alabama Crimson Tide Logo History

How Alabama’s Logo Became a CULTURAL ICON

UCLA Bruins Logo

UCLA Bruins Logo History Revealed: Jaw-Dropping!

Arizona Cardinals Logo History

Why the Arizona Cardinals Have the Coolest Logo in the NFL

Pittsburgh Pirates Logo History

100-Year Evolution of the Pittsburgh Pirates Logo Revealed!

Manchester United Logo History

5 Iconic Logo Designs That Changed Manchester United!

Sports Store History Logo
Sports Team History Logo
Sports News History Logo
Sports Store History Logo




Sports Logo History Logo

"It's not all about the Team, It's about the LOGO."


  • About
  • Contact Us
  • Disclaimer
  • Privacy Policy
© 2013 - 2026 - Sports History Group LLC - All Rights Reserved
  • Logos Type
    • Alternate Logo History
    • Primary Logo History
    • Wordmark Logo History
  • League Logos
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
    • College Logo History
    • MLB Logo History
    • MLS Logo History
    • NBA Logo History
    • NFL Logo History
    • NHL Logo History
    • NWSL Logo History
    • Premier Logo History
    • UFL Logo History
    • USFL Logo History
    • WNBA Logo History
    • XFL Logo History
  • Logo Battle
  • Logo News
  • More…
    • Logo Videos
      • MLB Sports Videos
      • NBA Sports Videos
      • NCAA Sports Videos
      • NHL Sports Videos
      • NFL Sports Videos
      • Soccer Sports Videos
    • SHG YouTube Channel
    • Sports Team History
    • Sports News History
    • Sports Store History
    • Sports Logo History Products
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.