The Atlanta Falcons’ logo is one of the most famous in the NFL. It has been closely tied to the team’s identity for almost 60 years and has also evolved with changes in sports design. Many business franchises have been renamed drastically; the Falcons are just the opposite. They’ve carefully worked on their visual identity, keeping the elements that their …
Secrets to the Longevity of the Houston Texans Logo
In the ever-changing world of professional sports branding, few visual identities remain unchanged without undergoing major redesigns. Logos are often refreshed to keep pace with evolving tastes, marketing trends, or technological demands. Yet, since their inaugural 2002 season, the Houston Texans have stood apart. Their logo – a striking, split-colored bull’s head featuring a lone white star – has remained …


