SPORTS LOGO HISTORY

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New Orleans Saints Logo — Why Has the Same Logo Lasted for So Long?

New Orleans Saints Logo — Why Has the Same Logo Lasted for So Long?

Over time, logos have been the visual representation of any sports franchise. It represents the identity of varying cultures and traditions fused with the related elements. In the New Orleans Saints instance, their logo (the symbolic fleur-de-lis) has remained the same since the team’s emergence in 1967. This longevity is quite unusual in the unique world of professional sports, where …

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The French Lily Flower Logo History of the New Orleans Saints

The French Lily Flower Logo History of the New Orleans Saints

Orleans is known for two things: jazz and football. Anyone who loves American football probably knows one of the most legendary teams, the New Orleans Saints.  Being completely “green as grass” in the 80s and unable to afford a luxurious life, the team achieved unprecedented success after the arrival of Tom Benson, a successful automobile dealership owner. Today, maintaining a …

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SLH News - Broncos Logo History

New Orleans Saints Logo History – Wordmark Logo

The New Orleans Saints logo wordmark has remained sleek and consistent, reflecting the team’s classic identity. Featuring bold, capitalized lettering with a stylized serif typeface, it pairs well with the iconic fleur-de-lis emblem. Whether you’re viewing the modern designs or the older versions, the lettering keeps a sense of tradition. This elegant look complements both merchandise and the NFL New …

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SLH News - Broncos Logo History

New Orleans Saints Logo History – Alternate Logo

The New Orleans Saints logo is best known for the fleur-de-lis, but several alternate designs have been used through the years. These logos, seen in merchandise and special events, bring variation to the NFL New Orleans Saints logo. Whether flat icons or gold-accented versions, these alternates stay true to the team’s strong identity and deep Southern roots. New Orleans Saints …

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SLH News - Broncos Logo History

New Orleans Saints Logo – Primary Design & History

The New Orleans Saints logo is a timeless emblem that represents heritage, pride, and Southern identity. Featuring the classic gold fleur-de-lis, the logo blends elegance and strength. Whether viewed on jerseys or in digital media, the New Orleans Saints logo stands as the team’s primary mark. From classic merchandise to wallpapers, it remains a central symbol of the NFL New …

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Sports Logo Battle: Let the Clash of the Logo Begin!

Embark on a thrilling journey with the League and Conference Sports Logo Battle, where teams from every circuit and conference clash. Explore an array of professional and collegiate teams hailing from premier leagues. Pledge your allegiance — who's your top team, and do they reign supreme in their league or conference?

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Sports Logo News

Iconic NBA Logos That Changed Basketball Culture Forever

July 15, 2025

Seattle Seahawks Embrace Retro Logos to Ignite Fan Loyalty and Boost Engagement

July 14, 2025

Premier League Clubs That Have Changed Their Club Logo

July 11, 2025

Why Logos Are So Important for Branding

July 10, 2025

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"It's not all about the Team, It's about the LOGO."


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  • Logos Type
    • Alternate Logo History
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    • NBA Logo History – Every NBA Teams Logo From Past to Present
    • NFL Logo History
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