Recently, the Miami Marlins presented exciting news about their new logo as a part of a new path for the organization under the new ownership group. The refreshed look further puts a stamp of the ownership group headed by Bruce Sherman and Derek Jeter on the organization. Now the club’s color palette has been changed ever-so-slightly and the team’s primary …
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“These are Miami’s colors,” Jeter said. “You go around and look at the skyline, you look at some of the cultural flags, and these are the colors that are in it. So we think we did a great job of capturing that.” “We thought about it but we wanted to move forward as an organization and not necessarily look back,” …
The Marlins said they chose colors found in the large variety of cultural flags flown in South Florida. They said the script was influenced by typography commonly found in Latin-American culture, with a font style and accent colors reminiscent of the 1950s Miami Marlins minor league team, as well as the Havana Sugar Kings of the same era. Jeter, the …