The top football clubs are constantly looking at how they can further their brand, and a large part of that is the modernization of the club crest as seen on the kit, social media platform, the stadium, and pretty much anywhere that matters. Many clubs have changed their badge at least once since the turn of the century, and some …
Chelsea FC 2006 – Present With the new ownership of Roman Abramovich, and the club’s centenary approaching, combined with demands from fans for the popular 1950s badge to be restored, it was decided that the crest should be changed again in 2005. The new crest was officially adopted for the start of the 2005 – 2006 season and marked a …
