Alternate Logos
Chattanooga Mocs
A side view of a mockingbird in navy, white, and silver with a gold outline.
East Tennessee State Buccaneers
A side view of a pirates head in navy and gold wearing a pirate's hat, scarf and earring.
Furman Paladins
A front view of a paladin in black, purple, silver, white and black wearing a helmet with a purple plume above the top and bottom arched wordmark "PALADINS" in white with silver highlights on a black background with purple and silver highlights and an arched "FURMAN UNIVERSITY" in white.
Mercer Bears
An arched wordmark "MERCER" in orange with white and black trim on a cream background and "BEARS" in white on a black background above a bear's head in black, and white.
Samford Bulldogs
An initials "SAM" in white with grey and blue trim and with a blue period in front of the letter "U" in red with white and blue trim.
The period places emphasis that the school is SAMford, not STANford.
The Citadel Bulldogs
An angled view of mascot "G3" (short for General III) a bulldog in blue and white with a military collar similar to a full-dress military uniform in Infantry blue with blue highlights and trim. A wordmark "THE CITADEL" in blue below their mascot.
UNC Greensboro Spartans
Arched initials "UNCG" in blue with silver trim above a front view of a spartan's head in silver, blue and white wearing a helmet in blue, gold and white.
VMI Keydets
Interlocked initials "VMI" with the letter "V" in gold with red trim, the letter "M" in red and the letter "I" in white with red trim.
Western Carolina Catamounts
A wordmark "WESTERN CAROLINA" in gold with gold trim on a white background and "CATAMOUNTS" in white on a banner in purple with gold trim above a side view Catamount's head in purple, gold and white.
A new shade of gold.
Wofford Terriers
A terrier's head in black and white with a studded collar in gold and black.
A former primary logo.
College Sports Fan Products
Southern Alternate History
The Southern Conference, one of the oldest major college athletic conferences in the United States, has a rich history that is reflected in its alternate logos. The alternate logos, much like the primary ones, have evolved over time, reflecting the growth and changes within the conference itself.
In the early years, the alternate logos were simple text-based designs, much like the primary logos. However, as the conference grew and evolved, so did its visual identity. The alternate logos began to incorporate more stylized and dynamic elements, reflecting the conference's increasing prominence and the changing times.
The alternate logos have always been designed to complement the primary logo, providing a different but related visual representation of the conference's identity. These logos often feature a more stripped-down or stylized version of the primary logo, allowing for greater flexibility in their use. They can be used in situations where the primary logo might not fit as well, providing a versatile tool for the conference's branding efforts.
Today, the Southern Conference's alternate logos continue to reflect the conference's commitment to excellence in athletics and academics. They are a testament to the conference's long history and its ongoing evolution. The alternate logos, like the conference itself, stand as symbols of unity, shared purpose, and a commitment to the highest standards of competition and sportsmanship.
