The WNBA’s Atlanta Dream is going through a franchise re-birth of sorts for the 2020 season. In addition to playing in a new home arena, the team unveiled an overhaul of their logo for the first time since its inception in 2008.
The old logo of a red and sky-blue Atlanta Dream script with a basketball flying out of it is gone. Replacing it is a crest that’s more reminiscent of a soccer club than a basketball team, but it is definitely sharp.
The logo is mostly black, with red, sky-blue, gray, and white accents.
According to the team, the elements inside the logo represent icons that relate to the team’s home city of Atlanta.
“The rising phoenix symbolizes the city’s rise from the ashes of the Civil War to become a world city,” the team explained in a press release. “The shooting star ties the Dream back to its roots… Finally, the basketball represents the game we pour everything we have into each day.” The red color – that the team calls Dream Red – is a unifying color of Atlanta’s professional sports teams.
A new series of alternate logos also comes with the new mark. One alternate logo is the same crest but only with the text “Dream” and without “Atlanta.” A modified crest with an “A” in it is another alternate logo, along with a block-letter “ATL” in Dream Red, with a sky-blue star above the “L.”
“The Atlanta Dream’s new brand reflects our strong heritage as a city and a team, while looking toward the future,” Atlanta Dream President and General Manager Chris Sienko said in the press release. “Our team worked closely with (designer) David Tann to reflect the strength of diversity, talent, and athleticism that all Dream fans and the City of Atlanta can be proud to wear.”
The Dream is coming off a disappointing 8-26 record in 2019, but the club has had some success in its brief history. They reached the Eastern Conference Finals as recently as 2018 under current head coach Nicki Collen, and the Dream qualified for the WNBA Finals three times in a four-year span from 2010 to 2013, with players like Lindsey Harding, Erika de Souza, and Coco Miller leading the way. Unfortunately for Atlanta, they were swept each time they reached the finals – twice by Minnesota Lynx and once by Seattle Storm.
The team is playing in the new Gateway Center Arena in the Atlanta suburb of College Park. The Dream will share the 5,000-seat venue with the College Park Skyhawks of the NBA G League. Prior to the move, they primarily shared the downtown State Farm Arena (formerly the Philips Arena) with the Atlanta Hawks. Disagreements with Hawks management led to the move to the more intimate venue.
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