UFL Logo History – United Football League Teams Primary Logo

The UFL logo represents the identity of the United Football League and its teams. This page explores the evolution of the United Football League logo along with all primary UFL team logos. From the league’s early years to the modern redesign, each logo reflects the branding, values, and history of professional football under the UFL.

UFL Logo History - United Football League Teams Primary Logo
UFL Teams Logos Map
colorado-stampede-primary-logo

Colorado Stampede

The Colorado Stampede logo features an aggressive, forward-charging bison head shown in a three-quarter profile, angled as if bursting toward the viewer. The bison is rendered in rich dark brown with cream and tan highlights defining its shaggy mane, brow and horns, while burnt orange accents streak back from its face and beard, creating a sense of speed and motion like dust kicked up in a stampede. Its narrowed eye glows orange with an intense, focused glare, and a cream-colored “C” emblazoned on its forehead ties the mascot directly to Colorado. Two curved, cream horns sweep upward, framing the head and adding to its powerful silhouette. Below the bison, “COLORADO” is set in spaced, burnt orange capitals with a slight slab-serif edge, and “STAMPEDE” sits beneath in large, heavy dark brown letters with a subtle forward slant that reinforces the charging energy of the mark. The earthy palette of brown, cream and orange evokes the high plains, red rock and Western frontier heritage of Colorado, while the bison itself nods to the state’s ranching history and rugged, untamed spirit.

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columbus-aviators-primary-logo

Columbus Aviators

Interlocking initials “CA,” with wings on the “C” in blue and an aircraft propeller in light blue through the “A” in red. The red, navy blue, and light blue color scheme is mostly a nod to the Ohio state flag.

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dallas-renegades-primary-logo

Dallas Renegades

A black, blue, and red headshot of a renegade wearing a blue and black cowboy hat. Wordmark "DALLAS" in blue and "RENEGADES" in black.

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dc-defenders-primary-logo

DC Defenders

A red letter "D" with silver highlight, with a letter "C" in the center with a red star. Initials "DC" in red and "DEFENDERS" in red.

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louisville-kings-primary-logo

Louisville Kings

A side-view of a horse's head in lime green and black on a white shield with a crown on top in lime green and black. Pays homage to the state’s rich history of horse racing, specifically the green grass on the infield at Churchill Downs, home of the Kentucky Derby. Their name and logo also honor the city’s namesake, King Louis XVI.

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orlando-storm-primary-logo

Orlando Storm

Combines a lightning bolt in white and purple on top of hurricane symbol in orange and purple with black outline all above the double-lined wordmark "ORLANDO" in black and "STORM" in orange.

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rhode-island-breakers-primary-logo

Rhode Island Breakers

The Rhode Island Breakers logo centers on a bold, interlocking “RI” monogram in deep navy blue, set in a heavy slab-serif style with sharp, angular edges. The “I” doubles as a lighthouse: its upper portion rises into a lantern room with a pointed cap, while the shaft is filled with a bright blue and neon yellow-green diagonal stripe pattern that suggests both the classic banded lighthouse look and beams of light. A thin royal blue outline traces the letterforms, giving the mark depth and separating it from the background. Beneath the monogram, “RHODE ISLAND” appears in small, widely spaced royal blue capitals, and “BREAKERS” sits below in large, blocky navy slab-serif letters that echo the monogram’s weight. The palette of navy, royal blue and electric yellow-green evokes the ocean and coastal light, and the lighthouse motif ties the identity to Rhode Island’s maritime heritage, with the “Breakers” name nodding to crashing surf along the state’s shoreline.

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st-louis-battlehawks-primary-logo

St. Louis Battlehawks

A blue, white, and silver sword with blue, white, and silver wings coming out of the sword. Wordmark "ST. LOUIS" in silver and "BATTLEHAWKS" in blue. Carried over from the XFL.

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UFL Logo History

The football world is buzzing with the recent news of the XFL and USFL merger, which will form the new United Football League. Fans eagerly anticipate the changes and improvements, especially in branding. The new UFL logo has become a focal point, blending tradition with modern design to reflect the league’s evolving identity.

The UFL logo history is rich, showcasing how the league has continually adapted its visual identity over time. The original shield-based design, iconic in professional football, has been refined into a sleek, contemporary look. Today’s United Football League logo places the letters “UFL” inside the shield, creating a compact and powerful symbol that connects the league’s past with its exciting future.

Each update to the UFL team logos complements the primary league emblem while highlighting individual franchise identities. The stylized football in the modern logo replaces previous stars and stripes, giving the design a dynamic, sporty feel. Across uniforms, merchandise, and media, the primary UFL logo continues to unify all league branding while reflecting the spirit of UFL football.

The UFL logo has always symbolized the league’s values, professionalism, and dedication to the sport. Each evolution in the UFL logo history demonstrates the league’s ability to balance tradition with innovation. For a detailed timeline of the league and its franchises, visit the UFL History page. To compare how the wordmark and design work with team-specific branding, explore the ABA Team Logo page for related examples.