For the first time since 2004, Tennessee State University will see a new primary logo that keeps it simple, stays close to the brand, and is enough to be worth noting.
The Tiger is the main identity of the school, and that is clear from seeing the primary logo. In fact, the Tiger head has been a staple of the look ever since primary logos turned into the modern era in 1985.
Now, the Tiger head is updated and fits the current trends really well. Up until now, the Tiger was fully colored and features the orange, white, and black found in a real Bengal tiger. Now, they are moving back to their roots and outlining the tiger in blue and the insides are just white.
Below the head is the TSU script that carries the same colors. This is super simple and has blue as the main script color with a thin white and blue outline to provide some contrast.
This is a very simple and consistent design that goes well with the blue and white primary brand colors. The dark primary variation keeps the tiger with the same color, but the script below is inverted so the blue letters stand out against the blue background.
So, the main structure of the traditional logo is staying the same, but it has been updated to fit modern times and bring TSU to 2021 in style.
“We are very excited to launch the new brand identity for TSU athletics,” Dr. Mikki Allen, Director of Athletics, said in an athletic department release. “This initiative was a huge step towards streamlining our brand while preserving tradition. I’m extremely pleased with our new customized marks, as they are fierce and truly complement the strength, power, and history of this storied program.”
As you can see, that updated and simplifying is exactly what the school wanted to promote and that is what they got.
Along with the primary logo, there is an updated lineup of secondary ones to compliment the look. Simply, two of them are the script and the tiger head separate from one another. These are the main looks that you will see on jerseys and other merchandise.
There is also the TSU script with a red outline rather than a blue one. This change is very small, but it does pop to the eye. On the same note, there is a secondary logo that is exactly the same as the primary but it uses that red outline around the script.
The final secondary logo is completely different from them all and features just some simple lettering. It is a big T in red in the middle with a smaller blue S on the left and U on the right. This is different from the others, but it is still a part of this rebranding.
So, be on the lookout for these new logos on campus and on jerseys this year!
See the Tennessee State Tigers logo history.
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