Wisconsin Badgers 2017 – Present A red letter “W” with a black drop shadow. Called the “Motion W” logo. In partnership with Under Armour, Wisconsin refreshed its primary logo in July 2017. Colors remained the same but the primary “Motion W” was modified very minimally. Badgers Primary LogoBadgers Wordmark LogoBadgers School HistoryBadgers School MerchBadgers Alternate Logo Wisconsin Badgers’ alternate logo …
