This fantastic collection showcases ten of the most extraordinary sports logo redesigns. These logos revamps brought a vibrant, compelling visual identity to numerous sports teams, effectively reflecting the spirit of each franchise and achieving great success with both team members and their supporters.
Ranging from gentle tweaks to more daring and current facelifts, these transformations have proven the remarkable ability of brand makeovers.
Toronto Raptors / NBA
Toronto Raptors Primary Logo 2021 - Present
In 2020, the Toronto basketball team's logo adopted a new look. Sporting a black background and white lettering, it is bordered by a white outline, within which sits a red basketball at the center – symbolic of commitment and professionalism. The colors signify so much more: the club's tenacity and readiness to compete.
Seattle Seahawks / NFL
2012 the Seattle Seahawks logo was overhauled - a crisp and sharper presentation with the same iconic elements. The variations of blue and lime green now range from light to dark. NFL Properties' internal design staff undertook the makeover during the same time when the team shifted to the NFC.
Since its introduction in 2012, the Seattle Seahawks logo has been iconic, with its signature shape and lines unaltered. Additional colors were included later, such as College Navy, Action Green, and Wolf Grey. These additions brought a refreshing sense of vibrancy to the design.
Golden State Warriors / NBA
In 2010, the Golden State Warriors underwent a radical rebranding. The center of the design featured a light blue loop medallion with a bold yellow and blue outline. On the medallion was a stunning graphic of an elegant drawbridge. Flanking this visual was an eye-catching typography of upper and lowercase serif letters in which the wide curves and crisp lettering could easily be distinguished.
2019 saw the logo evolve again, with a darker, bolder hue and a serif font featuring smoother curves and lengthened lines.
Minnesota Timberwolves / NBA
Minnesota Timberwolves Primary Logo 2017 - Present
The prior logo showcased bold all-capitalized typography with well-defined edges. Last year, the mark was updated to a sans-serif all-cap font. The letter "A" lacked its horizontal bar and gave an upside-down "V" illusion.
Brooklyn Nets / NBA
The Brooklyn Nets stepped up the game in 2012 by releasing two iconic logos. Spearheaded by co-owner Jay-Z, the first boasts a distinctive shield shape adorned with a 'B' and a basketball, harkening to the transit system of New York City.
The second logo perfectly captures the team's spirit with its black circle incorporating a basketball and the letter 'B.' Together these visuals create a timeless black-and-white identity that has been long-awaited for over a decade.
San Jose Sharks / NHL
San Jose Sharks Primary Logo 2009 - Present
Toronto Blue Jays / MLB
Toronto Blue Jays Primary Logo 2020 - Present
The Toronto Blue Jays shook up their visual identity this year with a logo makeover. The simplified design eliminates superfluous details in favor of a cleaner approach, transitioning to darker blue. Poised and refined, the modern silhouette of the bird's head houses a distinct maple leaf for a balanced and captivating impression.
Seattle Sounders FC / MLS
Rebranding for the Seattle Sounders FC in 2019 saw a modern update to the recognizable blue and green color palette. Representing the club's close connection to Seattle, the logo incorporates a sleek, simplified rendering of the iconic Space Needle. The rebrand successfully conveyed the essence of the team and resonated strongly with its fans.
Los Angeles Rams / NFL
Los Angeles Rams Primary Logo 2020 - Present
The iconic logo features a distinct culmination of a stylish 'LA' monogram in a white and yellow milieu with a blue accent. The 'A,' taking the shape of a ram's horn, imprints an everlasting image, paying homage to the history of the emblem's design.
Sports Logo History is a community of sports logo enthusiast who enjoys the history of each team’s logo history. Sports Logo History has primary logos, alternate logos, or wordmark logos from the NFL, NBA, MLB, MLS, NHL, Premier League, WNBA, CFL, NCAA, ABA, USFL, AAF, and XFL.
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