Alternate Logos
Alabama A&M Bulldogs
Front-facing bulldog's head with a shadow, bent ears, and a collar with initials "AAMU" in maroon and white.
Alabama State Hornets
A hornet in yellow, black, and grey.
Alcorn State Braves
A white letter "A" with purple trim and a wordmark "ALCORN" written in the middle of the letter "A" in purple.
Arkansas-PB Golden Lions
A golden lion's head above the initials "UAPB" and "GOLDEN LIONS" in red with gold and black.
Bethune-Cookmen Wildcats
A side view of a wildcat's head in orange, maroon, and white.
Florida A&M Rattlers
The head of a rattler in orange, green, and white with fangs out next to the initials "FAMU" in orange and the wordmark "RATTLERS" in green.
Grambling State Tigers
A roundel with a Tiger's head in the center and wordmark "GAMBLING STATE UNIVERSITY TIGERS" encircled around the tiger.
Jackson State Tigers
A leaping tiger in blue and white.
Mississippi Valley State Delta Devils
A large letter "V" in white and green with a red trim and a small letter "S" in white and green with a red trim. A green banner with the wordmark "Mississippi Valley State University" in white.
Prairie View A&M Panthers
A charging panther in black and grey.
Southern Jaguars
Jaguar's head is yellow, white, and light blue.
A new shade of blue.
Texas Southern Tigers
Initials "TSU" with a tiger head appearing from the right side of the letter "T" in maroon, white, and gray.
College Sports Fan Products
The Southwestern Athletic Conference (SWAC) is not just an ordinary collegiate athletic conference but a vibrant tapestry of history, culture, and athletic excellence. With its headquarters in the bustling city of Birmingham, Alabama, SWAC is a testament to the power of diversity and the strength of historically black colleges and universities (HBCUs) in the Southern United States.
SWAC's origins can be traced back to 1920 when a group of visionary educators and leaders recognized the need for a platform to provide opportunities for HBCU athletes to showcase their skills and compete at the highest level. This visionary spirit continues to drive the conference to this day.
As a National Collegiate Athletic Association (NCAA) member, SWAC's member institutions proudly represent the conference in various sports at the Division I level. SWAC athletes consistently demonstrate their talent, dedication, and determination to succeed, from basketball and baseball to track and field.
However, it is on the football field where SWAC truly shines. The conference's participation in the Football Championship Subdivision (FCS), formerly Division I-AA, has given rise to legendary moments and fierce rivalries that have captivated fans for decades. From iconic matchups on historic fields to thrilling championship games, SWAC football is a spectacle that unites communities, ignites passions, and inspires dreams.
The SWAC alternate logo serves as a visual embodiment of the conference's values and aspirations. Every element of the logo has been thoughtfully crafted to represent the unity, strength, and resilience of the SWAC community. It symbolizes the countless hours of practice, the unwavering support of fans, and the unbreakable bond that ties together the member institutions.
Beyond the thrilling games and intense competitions, SWAC is a beacon of hope and opportunity for its student-athletes. The conference fosters athletic excellence and promotes academic achievement, personal growth, and community engagement. SWAC athletes are encouraged to excel in the classroom, become leaders on campus, and positively impact their communities.
As SWAC continues to evolve and grow, its impact stretches beyond the field or the court. It is a catalyst for change, a source of inspiration, and a symbol of resilience for generations to come. The conference's legacy becomes more vital each year, and its influence reaches new heights.
In the heart of every SWAC athlete, coach, and fan beats a passion that cannot be extinguished. It is a passion that fuels dreams, transcends challenges, and paves the way for greatness. The Southwestern Athletic Conference is not just a conference; it is a community united by a shared love for the game, a commitment to excellence, and a determination to leave a lasting legacy.