On Friday, May 27th, 2022, CF Montreal unveiled a new logo. This logo will be the one that will be utilized for the 2022-2023 MLS season. According to the team’s chairman of the board, the logo represents an important turn in the history of the franchise.

The franchise had recently begun zeroing on its identity recently. They met with employees and die-hard fans. They began to understand that employees and fans wanted certain elements of the franchise reinstated. 

CF Montreal President Gabriel Gervais is pleased with the final product. He expressed his appreciation to fans and employees for their contribution.  

Let’s take a look at the logo history of CF Montreal.   From 2012-2020, the franchise has a blue shield with a silver outline. The upper half of the shield has a fleur de lis that’s white. In addition, there are four grey stars arranged in the form of a semi-circle. The stars represent the different cultures that originally discovered the city of Montreal. 

On the top of the shield, the wordmark “TOUS POUR GARNER” can be seen. The wordmark means “All to Win” in French. A black “Impact Montreal” wordmark is draped across the middle of the shield.

The “IMPACT” portion of the wordmark is colored gray while the “MONTREAL” wordmark is colored white. The lower half of the logo has black and blue stripes. 

CF Montréal Primary Logo 2021 - Present

Earlier this year, the franchise unveiled a new logo.   The logo had a black background and a blue outline. It had a gray “CLUB DE FOOT MONTREAL” wordmark that can be seen on the top of the logo.   The middle of the logo is represented by a snowflake design. However, the snowflakes represent a series of M’s. Also, the snowflake has directional arrows that were meant to represent the transportation system of Montreal.

However, the logo was meant with a heavy dose of criticism from fans. The criticism forced CF Montreal to make a change. This is what has brought the current logo to fruition. 

This new circular logo has a bold silver outline.   The logo is mostly blue. However, the top of the logo has a white “CF MONTREAL” wordmark contained within a blue background.

In the middle of the logo, the CF Montreal has a smaller silver shield with a white fleur-de-lis contained within it. This is a great callback to some of the components of the old Montreal Impact logo. 

The bottom portion of the logo has widened blue and black stripes. This is also a great callback to its old logo several years back. It is clear that the franchise moved heaven and earth to honor some of the traditional components of the past through their new logo.

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