In a recent rebranding, the Cincinnati Bengals have released a somewhat new look that gives fans a fresh perspective of the team’s identity. With the organization in a position to finally achieve some success, the timing is such that the team can demonstrate its pursuit of success. 

Cincinnati Bengals Primary Logo 2021 - Present

Although the changes are subtle, some are still worth pointing out. On the most significant level, the jerseys have been revamped and will feature some subtle changes as we advance. Much of the Bengals’ rebranding efforts are surrounded by the new jerseys and color schemes.

First and foremost, the lineup of jerseys has been updated and refreshed. The minimalist style with a pop of color is at the forefront of the change. The three jerseys will be dominated by orange, black, and white, with each having its accent colors of the other two. 

The most notable change with the jerseys is how the entire jersey will be composed of one main color throughout, and the accents will be a bit more subtle. For example, the old white jersey had a white body with a solid orange piece above the numbers. Now, the entire body is white, with black and orange markings appearing. The difference is that each of the three jerseys features the primary color as its own and at the forefront. 

The other fairly big change with the jerseys is the logo. Instead of the Bengals' “B” featured above the numbers and in the center, the “Bengals” script will take its place. The change is subtle but worth nothing. 

Another slight change worth mentioning is the introduction of orange. In the logo specifically, the orange is being slightly modified to match the new jerseys and overall color scheme. While this may seem insignificant to most, it is yet another sign of change and transition within the organization. 

Cincinnati Bengals Alternate Logo 2021 - Present

One aspect is that there are no significant changes to the helmet. Ever since the organization’s inception, having tiger stripes on the helmet has been a staple of the team, and that will not change this next season. You will still see the orange helmets with black tiger stripes.

A significant part of the timeliness of the change is attributed to the drafting and signing of quarterback Joe Burrow. Burrow went first overall in the 2020 NFL draft and is going to be the franchise guy for the foreseeable future. The organization is trying to turn over a new leaf with both the fans and the team’s identity. 

Cincinnati has struggled greatly over the past few years, and getting on the right track can be a daunting task. In this specific case, the changes are being implemented by the organization as a way to signify a new era for the Bengals. 

The new look can be witnessed on the field during the upcoming 2021-22 NFL season. Cincinnati’s football team is looking to turn the tide and finally find some long-term success. This is one step toward achieving that.

See the Cincinnati Bengals logo history and team history.