Sports Logo History Arizona Coyotes Primary Logo 2022 - Present
The Arizona Coyotes have had quite a storied history as a franchise. Few may know that this franchise actually started as the Winnipeg Jets in the World Hockey Association from 1972 - 1979. In 1979, the Winnipeg Jets would make their debut in the National Hockey League and exist as the Winnipeg Jets from 1979 - 1996. In 1996, the franchise would change its name to the Phoenix Coyotes and exist under that name until 2014.
In 2014, the franchise switched their name to the Arizona Coyotes and have existed under that name ever since.
Of course, the franchise has undergone changes in the logo throughout its history since becoming the Coyotes.
The first logo of the Coyotes has the wordmark “Phoenix Coyotes” on the bottom. The smaller “Phoenix” wordmark is colored in the sand while the Coyotes wordmark appears to be colored red with a sand-colored outline. On top of the wordmark, a coyote can be seen standing on top. As requested, the logo artist did not make it very intimidating. The coyote is mostly colored in sienna. He is wearing half of a goalie mask that is covered in sand. One can say that his jersey is covered in dark red. The coyote has green pants as well as bright red socks and hockey gloves.
The coyote is clutching a hockey stick that is colored in the sand. In an ode to the Southwest region, one can see that there is a logo of a purple crescent logo in the chest of the coyote. The logo lasted from 1997 until 1999.
In 2000, the logo was altered slightly. The “Phoenix Coyotes” wordmark was removed from the bottom of the logo. Now, one can only see a much bigger version of the coyote from the previous logo. One of the key differences was that the torso of the coyote has a deeper shade of brick red. This logo lasted until 2003.
Arizona Coyotes Primary Logo 2015 - 2021
From 2004 - 2019, the Coyotes logo took a completely different turn than its predecessors. The logo consists of a coyote that is howling at the moon aggressively. The coyote’s head, eyes, and nose is brick red while the lower chin and mouth of the coyote was sand-colored. The coyote’s ears are also sand colored One can easily see black markings in a zig-zag pattern near the nose of the coyote.
However, the Coyotes have recently chosen to go back to the previous logo for the 2021 - 2022 season. Sometimes, one must go back in order to go forward. The Arizona Coyotes have done just that.
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