Chicago Cubs Primary Logo 1979 - Present

It is no secret that there are many things that connect casual fans or diehard fans to a particular team.  For some, it could be a certain player. Fans of the Chicago Bulls are undoubtedly tied to the legendary Michael Jordan who was the driving force behind the great Bulls teams of the 1990s. Fans of the New England Patriots may be connected to Tom Brady while fans of the Cleveland Cavaliers will most likely be connected with Lebron James. Fans may be connected with teams as well. Long-time fans of the Detroit Pistons will be connected with the “Bad Boys” Pistons teams of the late 80s and early 90s.

However, nothing connects a sports fan more than bets on NonGamStopBets site and the logo of the team that they are cheering for. Just like a company achieves brand loyalty through their logo, there is no doubt that a fanbase’s loyalty is enhanced by the logo that they have on.

One logo that has had staying power is the logo of the Chicago Cubs. The Chicago Cubs have one of the most loyal fan bases in all professional sports. There is no doubt that their logo serves as the bridge to the loyalty of their fans. We will explore this in greater detail in this piece. 

The Chicago Cubs had several logos before they got to their first logo that is somewhat reminiscent of their current logo that they have today.

The first logo in the history of the Cubs franchise was an old English-style letter "C" in blue. Their next two logos was the black and brown-colored letter "C’s" in different fonts. After that, the next two logos were plain-looking letter "Cs" with a cub holding a baseball bat inside of the letter "C." The first logo of its kind had a navy blue "C" and a red cub. Then the franchise updated to a logo in which the letter C and the cub holding the bat were both blue. 

Chicago Cubs Primary Logo 1918

The first logo that had the letter "C" with the "UBS" around it was in 1918.   The "C" was colored tan and was in rectangular form. The "UBS" inside of it was colored blue. A year later, they would change the letter "C" around the "UBS."  The "C" was directly reminiscent of the Chicago Bears look that currently exists today.

After a few different logo changes, the Cubs would begin to zero in on the logo concept that we are familiar with. 

From 1946 to 1947, the "C" and the "UBS" located inside of the "C" were both red. However, the logo is outlined in blue.  The blue outline is wrapped around the logo in a way that fits the form of the logo completely. In 1948, the Cubs logo would modify their logo. The red letter "C" around the "UBS" is more slender than the "C" in the previous logo. The blue outline in the newer logo is more jagged. The logo lasted for eight years. 

Chicago Cubs Primary Logo 1948 - 1956

In 1957, the Cubs modified their outline around the logo. The outline around the letter "C" and the "UBS" is a complete circle. This logo lasted until 1978.

The Cubs adapted their current logo in 1979. The red "C" is more round than previous versions.  However, the biggest difference is in the outline. The outline is much thicker. It almost like it is a shield around the red "C" and the "UBS."

It can be said that the logo has had staying power since the Chicago Cubs are one of baseball’s oldest and most traditional institutions. They are a stable brand. Thus, it makes sense that their current logo has stability as well. 

The Chicago Cubs are one of the oldest franchises in baseball. The franchise came into existence in 1870. They were known as the Chicago Black Stockings when they first came into existence. The franchise was one of the founding members of the National League in 1876. Two decades later, the franchise would change its name to the Chicago Orphans. This name existed from 1898 to 1902. 

The franchise officially named their franchise the Chicago Cubs in 1903.  The Chicago Cubs would win their first two World Series in 1907 and 1908. Then they would go on one of the longest championship droughts in the history of sports. In spite of that, the Chicago Cubs continued to maintain an amazing amount of fan loyalty in spite of the constant heartbreak. In 2016, the Chicago Cubs would break their championship drought as they defeated the Cleveland Indians to win the World Series. 

Another common denominator that connects the franchise to its fan base is the fact that they have primarily played in one stadium throughout their existence. The stadium is known as Wrigley Field.  It has been in existence for over 100 years. The stadium is known for its brick outfield wall that is covered with ivy.  

Last year, the ballpark became known as a federal landmark. In a way, Wrigley Field serves as another key common denominator that ties a fan of the Chicago Cubs to its club.

See the Chicago Cubs logo history and team history.

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