The Raiders’ 60th and final season playing in California is being commemorated with a special logo that the team will wear on both it's home and away jerseys this season.
There’s a lot to unpack with this logo, which will look great on both the white and black uniform tops.
The font used for the “60” in the middle of the logo is a callback to the way the numbers looked on the franchise’s original jerseys.
Besides the number, the thing that stands out the most is the flame in the middle, primarily due to the addition of color that juxtaposes the white, silver, and black of everything that is the Raiders.
The flame and accompanying torch represent the Al Davis memorial torch that is lit by a Raider great prior to each home game. The club’s new home in Las Vegas will also have a 120-foot torch rising above the main concourse to symbolize their late founder and longtime owner.
“(The) intentionally bright flame sits atop the torch in recognition of Mr. Davis’ enduring vision that the fire that burns brightest in the Raiders’ organization is the will to win,” the team stated in a press release.
The words “American Football League” are written on the perimeter of the logo to symbolize that league’s birth in the same year that the Raiders began playing football.
The scroll that “1960” and “2019” are in scripted on resembles stylings that are used on the franchise’s three Super Bowl championship rings.
Finally, the famous Raiders shield logo completes the commemorative logo.
With the team’s final season in Oakland nearly upon us, the huge question that looms is whether there will be any changes to the logo in connection with the move to Las Vegas in 2020. When a franchise picks up and moves, there is generally at least a tweak to the team’s branding.
Three things suggest that there won’t be major changes if any.
- In the press release announcing the 60th-anniversary logo, the Raiders’ primary shield logo is called both “iconic” and “the most renowned logo in professional sports.” With verbiage like that, wouldn’t expect any major changes a year from now.
- When the move to Las Vegas was approved, the team said there would be no wholesale changes to go with it. “No rebranding is under consideration,” team spokesperson Will Kiss told USA Today at the time. Granted, this was said in early 2017, so anything can happen, but if there is a change, it would be a recent development.
- The team already moved once without a logo change. The Raiders shield logo survived the move from Oakland to Los Angeles Raiders and back again without any changes whatsoever.
Clearly, there will be a branding of “Las Vegas” in the same font to replace “Oakland,” but other than that, not only would you not expect a change, it could be a mistake.
The team isn’t wrong when they say the logo is iconic. The logo, colors, superfans, and even the style of play and outlaw mentality are strongly connected. Between fans still residing in southern California and soon-to-be-located in a destination city known for being a wild and crazy place, the Las Vegas Raiders should be a wild success in Sin City. With all apologies to Oakland and the team’s fervent fan base in the bay area, if any franchise was made to play in Las Vegas, it’s the Raiders. Any sort of rebranding would take away from the mystique of the franchise and would be a mistake.
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