One of the big stories in the off season has been the move of the Oakland Raiders to Las Vegas after 57 seasons in California (44 in Oakland and 13 in Los Angeles). With this move one must wonder if the Raiders are due for a new fresh look to start their transition to Las Vegas or stick to the old tradition.
The current logo, a Raider with a black eye patch wearing a football helmet, two crisscrossed swords behind the helmet with the handles at top all on a black shield is one of the most recognizable logos in professional sports. Traditionalists may argue not to mess with tradition, but it may be time to look to the future and add a tweak or two. The changes could be subtle, so one can easily determine the team is still the Raiders, or go in a completely new direction. See new concept Raider logos.
One idea is to have a side view of the Raider’s helmet that contains black criss crossed swords, all on a black shield. The wordmark "Raiders" would be written across the top of the helmet on the shield. This way virtually all that makes up the current logo are still present, just displayed in a different format.
Another interesting possibility would be to have the helmet on the shield on gold instead of the shield color of gray. This would keep tradition from the original logo back from 1960-1962 when gold was present.
Perhaps the Raiders can move away from the shield and the swords all together, but retain the player with the patch wearing the helmet. To keep the original gold, have the team name in gold, with wordmark "Las Vegas" above the player in helmet and "Raiders" below.
An option that would move a bit more away from the current logo is to show a Raider with a patch over his left eye holding a sword in each hand. The swords will be crossed in front of his chest. On the one sword is the words "Las Vegas" and on the the sword is "Raiders". Change the color of the shield from black to a dark blue. This would also change the uniform colors to dark blue pants with a gold jersey or vice versa.
The colors could also be changed to green and gold, to represent the money associated with casinos ever present on the Las Vegas strip.
The most extreme change could be the team eventually changing the team name completely, thereby leaving any resemblance to Raiders tradition in the past.
There are many possibilities and it's interesting to think about the changes that could be made for the Raiders in their new home of Las Vegas.
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