Recently, the Miami Marlins presented exciting news about their new logo as a part of a new path for the organization under the new ownership group. The refreshed look further puts a stamp of the ownership group headed by Bruce Sherman and Derek Jeter on the organization. Now the club's color palette has been changed ever-so-slightly and the team's primary "M" logo – introduced in 2012 – has been redesigned. The new logo is intended to look like the city's famous neon nightclub signs.
“The logo and colors aim to capture the rich baseball history, diversity, and energy of the area,” the Marlins said in their recent release in November. “The pairing of Miami Blue and Caliente Red pop off of the base color of Midnight Black, energizing the script and giving the logo an electric and vibrant look emblematic of the Miami energy and nightlife.”
Jeter noted that the organization thought about bringing back teal, prominent in the early years of the franchise. But instead, they decided to create a new image.
The organization will have not one, but two logos - a primary that has an image of a marlin swirling around baseball stitching above the word Miami, and a secondary logo of a marlin looping over an “M” as a new rendition of the previous primary logo.
This is part of ownership ongoing effort to distance itself from the history under the previous owner Jeffrey Loria. Since the season ended, the massive home run statue in center field was removed at Marlins Park, a gaudy structure that was divisive among fans and management. There will be a new Center Field Zone in its place.
"It's a new beginning, a new chapter in this organization," Jeter said. "There's a lot of history here with this organization -- some good, some bad. But we have a new group that's in town. We want this to represent a new beginning."
Moving forward is a common theme in the rebranding of the franchise, along with an emphasis of capturing the diversity of Miami. In their first year, Marlins' ownership encouraged feedback from fans while acclimating themselves to South Florida. The decision was made to incorporate colors that are commonly seen on the streets of Miami, or on the large variety of cultural flags flown throughout local neighborhoods. The styling of the "M" is commonly found in Latin-American culture, and the font style may look familiar to longtime South Florida baseball fans. There are similarities of the M to the original Miami Marlins and the Havana Sugar Kings, former professional clubs that played in the 1950s. With the marlin's upward body position, the primary logo was designed to appear athletic and powerful.
"We want to put our own mark on the organization," Jeter said. "We have a plan, we want to build an organization that we can be proud of and Miami can be proud of ... I think it differentiates the past, the present, and the future. It was important for us to do this. We're extremely proud of our new logo, our new colors. We think it's reflective of the Miami culture. We think it captures the energy, the diversity of Miami. We're extremely proud, and we feel our fans will be as well."
We all hope this rebranding will start a new era in Miami Marlins history and will reflect in their results in the nearest future!
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