In a recent rebranding, the Cincinnati Bengals have released a somewhat new look that gives fans a fresh perspective of the team’s identity. With the organization in a position to finally catch some success, the timing is so to demonstrate the team’s hunt for success.
Although the changes are subtle some are still worth pointing out. On the biggest level, the jerseys have been revamped and will have some subtle changes going forward. In fact, much of the Bengals’ rebranding efforts are surrounded by the new jerseys and color schemes.
First and foremost, the lineup of jerseys has been updated and refreshed. The minimalist style with a pop of color is at the forefront of the change. The three jerseys will be dominated by orange, black, and white with each having its own accent colors of the other two.
The most notable change with the jerseys is how the entire jersey will be composed of one main color throughout and the accents will be a bit more subtle. For example, the old white jersey had a white body with a solid orange piece above the numbers. Now, the entire body is white with black and orange making appearances. The difference is that each of the three jerseys features the main color as its own and at the forefront.
The other fairly big change with the jerseys is the logo. Instead of the Bengals “B” featured above the numbers and in the center, the “Bengals” script will take its place. The change is subtle but worth nothing.
Another slight change that is worth mentioning is the shift of orange being introduced. In the logo specifically, the orange is being slightly changed to fit the new jerseys and overall colorway. While this seems fairly unimportant to most, it is yet another sign of change and transition within the organization.
One aspect is not seeing any major changes in the helmet. Ever since the organization’s start, having tiger stripes on the helmet is a staple of the team, so that will not be changed this next season. You will still see the orange helmets with black tiger stripes.
A big part of the timeliness of the change is in part due to the drafting and signing of quarterback Joe Burrow. Burrow went first overall in the 2020 NFL draft and is going to be the franchise guy for the foreseeable future. It is clear that the organization is trying to turn over a new leaf with both the fans and the team’s identity.
Cincinnati has struggled greatly over the past few years, and getting on the right track can be a daunting task. In this specific case, the changes are coming from the organization as a way to signify a new era for the Bengals.
The new-look can be witnessed on the field during the upcoming 2021-22 NFL season. Cincinnati’s football team is looking to turn the tide and finally find some long-term success. This is one step toward achieving that.
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