• Home
  • Logo Type
    • Alternate Logo History
      • CFL Alternate Logo
      • College Alternate Logo
      • MLB Alternate Logo
      • MLS Alternate Logo
      • NBA Alternate Logo
      • NFL Alternate Logo
      • NHL Alternate Logo
      • WNBA Alternate Logo
      • XFL Alternate Logo
    • Concept Logos History
      • MLB Concept Logo
      • NBA Concept Logo
      • NFL Concept Logo
      • NHL Concept Logo
    • Primary Logo History
      • AAF Logo History
      • ABA Logo History
      • CFL Primary Logo
      • College Primary Logo
      • MLB Primary Logo
      • MLS Primary Logo
      • NBA Primary Logo
      • NFL Primary Logo
      • NHL Primary Logo
      • Premier Primary Logo
      • USFL Logo History
      • WNBA Primary Logo
      • XFL Primary Logo
    • Wordmark Logo History
      • CFL Wordmark Logo
      • College Wordmark Logo
      • MLB Wordmark Logo
      • MLS Wordmark Logo
      • NBA Wordmark Logo
      • NFL Wordmark Logo
      • NHL Wordmark Logo
      • WNBA Wordmark Logo
      • XFL Wordmark Logo
  • Team Logo
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
      • CFL Alternate Logo
      • CFL Primary Logo
      • CFL Wordmark Logo
    • College Logo History
      • College Alternate Logo
      • College Primary Logo
      • College Wordmark Logo
    • MLB Logo History
      • MLB Alternate Logo
      • MLB Concept Logo
      • MLB Primary Logo
      • MLB Wordmark Logo
    • MLS Logo History
      • MLS Alternate Logo
      • MLS Primary Logo
      • MLS Wordmark Logo
    • NBA Logo History
      • NBA Alternate Logo
      • NBA Concept Logo
      • NBA Primary Logo
      • NBA Wordmark Logo
    • NFL Logo History
      • NFL Alternate Logo
      • NFL Concept Logo
      • NFL Primary Logo
      • NFL Wordmark Logo
    • NHL Logo History
      • NHL Alternate Logo
      • NHL Concept Logo
      • NHL Primary Logo
      • NHL Wordmark Logo
    • Premier Logo History
    • USFL Logo History
    • WNBA Logo History
      • WNBA Alternate Logo
      • WNBA Primary Logo
      • WNBA Wordmark Logo
    • XFL Logo History
      • XFL Alternate Logo
      • XFL Primary Logo
      • XFL Wordmark Logo
  • More…
    • Sports Logo News
    • Sports Logo Battle
    • Sports Logo History Products
    • League Logo Battle
    • Clash of Logos
      • MLB Logo Tourney
      • NBA Logo Tourney
      • NFL Logo Tourney
      • NHL Logo Tourney
    • Sports Team History
  • Home
  • Logo Type
    • Alternate Logo History
      • CFL Alternate Logo
      • College Alternate Logo
      • MLB Alternate Logo
      • MLS Alternate Logo
      • NBA Alternate Logo
      • NFL Alternate Logo
      • NHL Alternate Logo
      • WNBA Alternate Logo
      • XFL Alternate Logo
    • Concept Logos History
      • MLB Concept Logo
      • NBA Concept Logo
      • NFL Concept Logo
      • NHL Concept Logo
    • Primary Logo History
      • AAF Logo History
      • ABA Logo History
      • CFL Primary Logo
      • College Primary Logo
      • MLB Primary Logo
      • MLS Primary Logo
      • NBA Primary Logo
      • NFL Primary Logo
      • NHL Primary Logo
      • Premier Primary Logo
      • USFL Logo History
      • WNBA Primary Logo
      • XFL Primary Logo
    • Wordmark Logo History
      • CFL Wordmark Logo
      • College Wordmark Logo
      • MLB Wordmark Logo
      • MLS Wordmark Logo
      • NBA Wordmark Logo
      • NFL Wordmark Logo
      • NHL Wordmark Logo
      • WNBA Wordmark Logo
      • XFL Wordmark Logo
  • Team Logo
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
      • CFL Alternate Logo
      • CFL Primary Logo
      • CFL Wordmark Logo
    • College Logo History
      • College Alternate Logo
      • College Primary Logo
      • College Wordmark Logo
    • MLB Logo History
      • MLB Alternate Logo
      • MLB Concept Logo
      • MLB Primary Logo
      • MLB Wordmark Logo
    • MLS Logo History
      • MLS Alternate Logo
      • MLS Primary Logo
      • MLS Wordmark Logo
    • NBA Logo History
      • NBA Alternate Logo
      • NBA Concept Logo
      • NBA Primary Logo
      • NBA Wordmark Logo
    • NFL Logo History
      • NFL Alternate Logo
      • NFL Concept Logo
      • NFL Primary Logo
      • NFL Wordmark Logo
    • NHL Logo History
      • NHL Alternate Logo
      • NHL Concept Logo
      • NHL Primary Logo
      • NHL Wordmark Logo
    • Premier Logo History
    • USFL Logo History
    • WNBA Logo History
      • WNBA Alternate Logo
      • WNBA Primary Logo
      • WNBA Wordmark Logo
    • XFL Logo History
      • XFL Alternate Logo
      • XFL Primary Logo
      • XFL Wordmark Logo
  • More…
    • Sports Logo News
    • Sports Logo Battle
    • Sports Logo History Products
    • League Logo Battle
    • Clash of Logos
      • MLB Logo Tourney
      • NBA Logo Tourney
      • NFL Logo Tourney
      • NHL Logo Tourney
    • Sports Team History

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Sports Logo History

Hornets New Logo - Sports Logo-1

Charlotte Unveils New Hornets Logo

The Charlotte Bobcats unveiled a new logo that will be the franchise re-branding as the “Charlotte Hornets” for the upcoming 2014-15 NBA season. The new logo, seen above, was announced during halftime of Charlotte’s home game against Utah at the Time Warner Cable Arena.

Charlotte Bobcats Primary Logo 2013 - 2014

Charlotte Bobcats Primary Logo 2013 - 2014

“Tonight is a special night for all the fans in the Carolinas,” Bobcats owner Michael Jordan told the home crowd. “You guys asked and we delivered.”

“The logos are the foundation of an organization’s brand identity, and our goal was to design logos that would have awareness, be relevant and resonate with fans,” Bobcats president Fred Whitfield. “We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court, as well as those of hornets and the city of Charlotte.”

Charlotte Hornets Primary Logo 2015 - Present

Charlotte Hornets Primary Logo 2015 - Present

The Bobcats also announced that the original Hornets’ popular mascot, “Hugo the Hornet,” will also return next season. Merchandise bearing the new logos will be available on Jan. 18 2014.

Jordan announced in May that the Bobcats would re-brand as the Hornets shortly after the New Orleans Hornets relinquished the nickname by becoming the “Pelicans” for this season. The original Hornets joined the NBA as an expansion franchise in 1988 and spent 14 seasons in Charlotte before being moved to New Orleans by former owner George Shinn in 2002. Shinn opted to keep the nickname but eventually sold the franchise to the NBA in 2010. In April 2012, the league sold the franchise to Tom Benson, who sought the Pelicans name change to better reflect the team’s home.

Charlotte Hornets Alternate Logo 2014 - Present

Charlotte Hornets Alternate Logo 2014 - Present

The Bobcats joined the NBA as an expansion franchise in 2004. Jordan purchased a majority stake in the Bobcats in 2010. While Bobcats are indigenous to the Carolinas, the Charlotte Observer noted last December that the “Charlotte Hornets” moniker drew its inspiration from the 1700s.

**The Hornets nickname in Charlotte dates back to the Revolutionary War when British General Charles Cornwallis compared the resistance in Charlotte to a hornet’s nest. It has been used in sports by a minor league baseball team (1901-73), an upstart football league team (1974-75) and the city’s first NBA franchise.**

The Bobcats offered this conceptual background on the new primary logo.

**The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

Sports Logo History is a community of sports logo enthusiast who enjoys the history of each team’s logo history. Sports Logo History has primary logos, alternate logos, wordmark logos or concept logos from the NFL, NBA, MLB, MLS, NHL, Premier League, WNBA, CFL, NCAA, ABA, USFL, AAF, and XFL.

Our partner site is Sports Team History takes a look at the history of each and every professional sports team.




charlotte bobcatscharlotte hornetshornetshornets logoHornets new logonew logorebrandingsting

More SLH News

  • Seattle Storm See First Major Logo Redesign in 20 Years
  • History of the NBA Logo and Why it Should Be Changed to Kobe Bryant
  • Washington Football Team New Name and Branding Will Be Coming in 2022
  • History of the New York Yankees Interlocking NY Logo and Why It’s Lasted So Long
  • Bucco Bruce to Tattered Flag – Buccaneers Logo History
  • The Super Bowl Curse of Animal Logos
  • Montreal Impact Start a Complete ReBranding
  • Clean Up on the Atlanta Hawks Primary Logo
  • Red Wings’ Logo Endures for More Than 70 Years
  • Edmonton Football Team Name, Takes Over for the Eskimos
Sports Logo Battle

Sports Logo Battle

Sports Logo Battle is where anything goes as all logos are eligible to battle it out. Any sport, logo or team could be in the logo battle. See if your team has made to the battle!
1. NHL Pacific Conference Logo Battle
2. MLB 2020 Playoffs Logo Battle
3. City of Seattle Logo Battle
4. NBA Pacific Conference Logo Battle

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Sports Logo News

Seattle Storm See First Major Logo Redesign in 20 Years

March 5, 2021

History of the NBA Logo and Why it Should Be Changed to Kobe Bryant

March 3, 2021

Washington Football Team New Name and Branding Will Be Coming in 2022

February 26, 2021

History of the New York Yankees Interlocking NY Logo and Why It’s Lasted So Long

February 20, 2021

Sports Logo History Logo

"It's not all about the Team, It's about the LOGO."

  • Sports Team History
  • About
  • Contact Us
  • Disclaimer
  • Privacy Policy

© 2013 - 2021 Sports Logo History
Designed by Hoops Ministry