The XFL is set to embark upon its third reincarnation in 2023.
Just recently, the XFL released a new logo that would serve as its new visual identity. It is a far cry from its previous logo. Its previous logo has a big purple X with a thin white and red outline. Across the big Purple X is a red “XFL” wordmark with a white and purple outline.
XFL’s new logo is much more simplistic. The logo has an “XFL” wordmark in all white. The “X” splits right down the middle. It’s almost as if you have a greater than sign (>) and a less than sign (<) right next to each other. To the far right of the “XFL” wordmark, one can see that there is a bubble version of an “X” that is split down the middle. The only difference is that one half of the broken X is white and the other half is transparent. The logo has a black background.
However, the new logo has drawn the ire of a company by the name of Togethxr. The company is owned by female athletes Sue Bird, Olympic soccer star Megan Rapinoe, Simone Manuel, Chloe Kim, and Alex Morgan. They believe that XFL’s new logo is very similar to their own. Every one of the co-founders has called out the XFL on their social media pages. A spokesman for Togethxr informed Front Office Sports that they have issued a cease and desist as a result.
In a statement, Togethxr mentioned that they were “disheartened” to see the XFL’s new logo.
The Togethxr logo has a very simple logo. It is a simple “TOGETHXR” watermark. While most of the word is colored white, the only letter that isn’t is the letter “X”. The “X” is broken and also looks like it has a greater than sign (>) right next to a “less than sign (<). This is reminiscent of the X on the far right of the XFL logo.
The XFL’s ownership group has not responded publicly to the claims.
The first version of this league was founded in 1999 as a joint venture between the then-named World Wrestling Federation (now World Wrestling Entertainment (WWE) and NBC. It was primarily led by WWE CEO Vince McMahon and Dick Ebersol of NBC.
The league tried to incorporate examples of sports entertainment into many aspects of its games However, the league failed after just one season. Vince McMahon and Dick Ebersol lost 35 million dollars on the venture. The XFL would shut down in 2001.
17 years later, Vince McMahon would refound the XFL. He purchased the league as well as all the teams with a company that he owned known as Alpha Entertainment. After a promising five weeks, the league had to shut down its operations due to the onset of the COVID-19 pandemic. The league shut down its operations on April 13th, 2020.
However, the league would be purchased four months later by a consortium led by Dwayne “The Rock” Johnson and Dany Garcia.
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