The big news coming out of the Raiders’ official move from Oakland to Las Vegas is what didn’t happen to the iconic logo. Fans were wondering if there would be some aspect of Sin City added to the silver and black shield, but outside of a barely noticeable tweak, the logo that has been a part of the franchise since 1964 remains unchanged.
The shield, Raiders bold type across the top, eye-patched pirate, the helmet, and crossed swords that date back to before the first Super Bowl will make the move to the brand new Allegiant Stadium on the Las Vegas Strip. A white outline around the shield, along with a black outline to accentuate the white, is the only addition to the logo, but it can only be seen when it’s used against a white background. The white outline has always been used against a black or silver (like on the team’s helmets) background.
The only other change comes in the team’s wordmark logo. The traditional black, bold font is used for the Raiders nickname, and Las Vegas is above the team name in the same color and font.
It’s interesting to note the consistency of the Raiders logo when, at the same time, this is now the fourth time the franchise has relocated. The Oakland Raiders had incredible success in the 1970s, as iconic names like John Madden, Ken Stabler, Jack Tatum, and Jim Plunkett led the franchise to two Super Bowl titles. In 1982, the franchise moved to Los Angeles after owner Al Davis was upset that he couldn’t get upgrades made to Oakland-Alameda County Coliseum.
In Los Angeles, the Raiders won another Super Bowl in their second season while playing at the L.A. Coliseum. They only had three losing seasons in L.A., but in 1995, Davis moved the team back to Oakland after the city committed to $220 million to improve the Oakland Coliseum.
After a few losing seasons, Jon Gruden was hired as head coach and the Raiders enjoyed a renaissance. Rich Gannon became quarterback and was the NFL MVP in 2000, when Oakland reached the AFC title game before losing to eventual Super Bowl champ Baltimore.
Gruden left for Tampa Bay in 2002, but Bill Callahan was able to lead to the team to its first Super Bowl in nearly 20 years. The opponent, however, was Gruden’s Tampa Bay Buccaneers, and since the Raiders did not make significant changes to the offense from when Gruden was head coach, the Bucs defense was able to gain a huge advantage, intercepting Gannon five times.
A period of largely awful football followed in Oakland. Jack Del Rio and Derek Carr led the team to the playoffs in 2016, but that’s been the only playoff appearance since Super Bowl 37.
Gruden was re-hired as head coach in 2018, one year after Davis’ son Mark – still unhappy with the Oakland stadium situation – announced that the franchise would move to Las Vegas.
Sports Logo History is a community of sports logo enthusiast who enjoys the history of each team’s logo history. Sports Logo History has primary logos, alternate logos, wordmark logos or concept logos from the NFL, NBA, MLB, NHL, WNBA, CFL, NCAA, ABA, USFL, AAF, and XFL.