Outside of a color change from yellow to white, the Los Angeles Rams kept the same look from their days in St. Louis.
However, that appears to be changing with the team’s move into SoFi Stadium – their new stadium in Los Angeles suburb Inglewood that’s set to open this fall (a stadium the team is sharing with the Los Angeles Chargers, even though Rams owner Stan Kroneke has an ownership stake in the land and the building).
Now, questions remain over whether this will be the team’s new primary logo or just an alternate one, but due to a leak that has been confirmed as legitimate by several sources, fans are showing mostly confusion over the new mark.
The main element is an italicized “LA.” The blue remains, and accents of both white and yellow are included. The major source of controversy/confusion is the Ram horn that goes around part of the A and behind the L.
The way the horn is broken up, along with the yellow color of the outline, has led several people to the conclusion that it looks more like a series of lightning bolts instead of a Ram emblem. Lightning bolts that adorn the helmet of a team that will actually be sharing the same stadium with the Rams starting this season.
That’s right: fans thought this was a new Chargers logo instead of a Rams one!
This redesign has allegedly been in the works since the team moved from St. Louis a few years ago, but it was being held to debut with the new stadium. There are reportedly new uniforms (no word on if that includes a helmet redesign) to come along with it.
The city the Rams played in has only been identified once in franchise history. When the team moved to St. Louis in 1995, the primary logo went from a profile view of their helmet (the design of which is still used today) to a St. Louis Rams wordmark that incorporated the Gateway Arch in it.
After the franchise’s only Super Bowl win following the 1999 season, the Rams switched to the Ram head logo that’s still being used today. The 2000 version – a dark blue ram head with gold horns – was used even after the team moved back to Southern California in 2016. In 2017, the logo underwent a color change, as the gold was changed to white, a change that harkened back to the franchise’s original colors when they began as the Cleveland Rams in 1941. The franchise’s first run in the Los Angeles area began in 1946 and lasted until 1994.
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