The NHL has some fascinating stories behind its primary logos, and in this guide, we’re diving into those logos as well as the overall NHL logo, which is a very famous shield design.
The shield logo is said to have been introduced in 1946, but some people claim it dates back to the league's inception in 1917. The original shield has orange and black designs. The NHL's primary logo has changed, and in 2005, a similar but distinguishable logo was released. A shield shape with a black and brown color scheme, the lettering is now shaped differently, going upwards diagonally instead of sloping downwards.
There are some other changes to this logo, including the fact that the typeface is slightly different, but this is not something you’d necessarily notice on first viewing.
The NHL has a fascinating history, and this includes its logos. You might see some of these logos all the time – for instance, on the notices at a sports betting company, the logos are often displayed along with the odds on NHL gambling. If you’re looking for the sports betting odds then you might find that you identify teams mainly by their logo and colors, even if you don’t take in what the logo design looks like.
The History of NHL Logos
Let’s delve into some of the team logos and the fascinating stories behind them. As well as the specific NHL logo history, there are some interesting stories behind some of the biggest hockey teams and how they got their names, as well as their logos.
St. Louis Blues
St. Louis Blues Primary Logo 2009 - Present
This is one of the more interesting logos out there. The St. Louis Blues’ primary logo features a symbol of a musical note with wings. The city is well known for its blues music scene, so there is no prize for guessing the music connection. The team's owner, Sid Salomon Jr., sought to create a name that would inspire and connect to the city's history, which meant incorporating The Blues. The team is based in a town that is considered one of the global centers of blues music, so it makes sense to draw on that heritage. The wings are said to symbolize the movement and dynamism expected from the team.
This logo has evolved slightly over time, but it has never undergone a complete overhaul in the same way as some other NHL logos.
Columbus Blue Jackets
Columbus Blue Jackets Primary Logo 2008 - Present
This is one of the newer franchises in the NHL, so what is the story behind the Blue Jackets’ primary logo?
Although the team is not ancient, its logo has already undergone some changes. The logo is a version of Ohio’s state flag, featuring a burgee in the form of a "C" shape. This includes a star that is said to symbolize the state capital, Columbus.
The original logo featured 13 stars, accompanied by a red ribbon, representing the 13 different colonies that formed the original US. The extra star in the middle is said to represent the state capital. There was an alternate logo featuring a cap from the Civil War, but it is no longer in use.
Ottawa Senators
Ottawa Senators Primary Logo 2021 - Present
This is another team whose logo has remained largely unchanged. Although there are different meanings of the word “senator”, it typically refers to a general from the Roman Empire, which is why we see the logo of a senator in the middle. The team owner has stated that the logo is designed to convey “strength and determination” to the team.
Why are they called the Senators, anyway? They get their name from the fact that Ottawa is the seat of the Canadian government. There was a very successful team bearing this name in the city from 1903 to 1927.
Conclusion
There are numerous fascinating tales in the history of American sports, including those in the NHL. The primary logos have continued to evolve over the years, and the logos we’ve selected are some of the more interesting ones. Of course, it’s not difficult to guess why the Toronto Maple Leafs have the maple leaf as their logo, but some, such as the Senators or even the Blue Jackets, aren't quite so obvious to start with.
The NHL logo itself is iconic and will continue to fly the flag for the sport in America, Canada, and beyond.
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