The Premier League is widely accepted in the football fraternity as being one of the most competitive leagues in the world. Since England’s top-flight division came into fruition in 1992, the Premier League has been a branding man’s dream.
There is an inherently strong visual identity about the Premier League, as it is encompassed by the lion, which symbolizes power and courage.
In its nascent days, the Premier League had a blue heraldic lion perched proudly on top of a football, and under its paw, there was a horizontal line, along with a green and white banner.
The green background is supposed to represent the field of play, and the logo quickly resonated with fans around the world.
What has been apparent over the past 15 years, is that the Premier League’s interest has swelled across the world, and the league always makes for compelling viewing. As a marketing tool, it has been expertly used to expand its reach.
Although the Premier League is an English competition, the demand for it across the world is insatiable. Whether it is Africa or Asia or outposts in Europe, fans will don the colors of their favorite Premier League team in the streets.
And the same can be said of in Australia, there is a huge following. Part of this is because there have been Australians in the past who have plied their trade in the Premier League, including Harry Kewell and Mark Viduka. The best betting sites in Australia, for example, will regularly run a plethora of markets for all the games, and some will have a live stream, so fans can watch games when they are on the move.
In any case, the Premier League’s logo has become a standout feature, and one of the most fascinating aspects about it is that it hasn’t had a sponsor emblazoned on it.
From 2007, some distinct changes were made. The logo was redrawn, where the lines and the contours of the badge were of a red and blue hue, and the lion turned its head to face everyone watching him.
The wordmark was now placed directly under the graphical part of the logo, and the sleek typeface made the logo more vibrant.
Five years ago, the Premier League logo was given another makeover. The emblem is highlighted in purple to give it a more cutting-edge feel. It was also the first time that the logo didn’t contain a red and white football.
Nevertheless, the Premier League has never strayed too far from its roots, and it has always been true to itself.
Separately, the logos of Premier League clubs have had subtle changes, most notably Chelsea and Manchester City.
The Premier League is currently sponsored by Barclays, although it is unclear at this point whether a new sponsor will come on board after Barclays’ deal expires in 2022.
What can be said, is that the Premier League logo is one of the most iconic in club football.
The lion will always be a fundamental part of the logo, so if there are any moves lined up to spice it up, these are more likely to be minor tweaks. The Premier League has shaken up English football in a way few could have possibly imagined, and the logo will always be inextricably tied to its history.
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