• Home
  • Logo Type
    • Alternate Logo History
      • CFL Alternate Logo
      • College Alternate Logo
      • MLB Alternate Logo
      • MLS Alternate Logo
      • NBA Alternate Logo
      • NFL Alternate Logo
      • NHL Alternate Logo
      • WNBA Alternate Logo
      • XFL Alternate Logo
    • Concept Logos History
      • MLB Concept Logo
      • NBA Concept Logo
      • NFL Concept Logo
      • NHL Concept Logo
    • Primary Logo History
      • AAF Logo History
      • ABA Logo History
      • CFL Primary Logo
      • College Primary Logo
      • MLB Primary Logo
      • MLS Primary Logo
      • NBA Primary Logo
      • NFL Primary Logo
      • NHL Primary Logo
      • Premier Primary Logo
      • USFL Logo History
      • WNBA Primary Logo
      • XFL Primary Logo
    • Wordmark Logo History
      • CFL Wordmark Logo
      • College Wordmark Logo
      • MLB Wordmark Logo
      • MLS Wordmark Logo
      • NBA Wordmark Logo
      • NFL Wordmark Logo
      • NHL Wordmark Logo
      • WNBA Wordmark Logo
      • XFL Wordmark Logo
  • Team Logo
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
      • CFL Alternate Logo
      • CFL Primary Logo
      • CFL Wordmark Logo
    • College Logo History
      • College Alternate Logo
      • College Primary Logo
      • College Wordmark Logo
    • MLB Logo History
      • MLB Alternate Logo
      • MLB Concept Logo
      • MLB Primary Logo
      • MLB Wordmark Logo
    • MLS Logo History
      • MLS Alternate Logo
      • MLS Primary Logo
      • MLS Wordmark Logo
    • NBA Logo History
      • NBA Alternate Logo
      • NBA Concept Logo
      • NBA Primary Logo
      • NBA Wordmark Logo
    • NFL Logo History
      • NFL Alternate Logo
      • NFL Concept Logo
      • NFL Primary Logo
      • NFL Wordmark Logo
    • NHL Logo History
      • NHL Alternate Logo
      • NHL Concept Logo
      • NHL Primary Logo
      • NHL Wordmark Logo
    • Premier Logo History
    • USFL Logo History
    • WNBA Logo History
      • WNBA Alternate Logo
      • WNBA Primary Logo
      • WNBA Wordmark Logo
    • XFL Logo History
      • XFL Alternate Logo
      • XFL Primary Logo
      • XFL Wordmark Logo
  • More…
    • Sports Logo News
    • Sports Logo Battle
    • Sports Logo History Products
    • League Logo Battle
    • Clash of Logos
      • MLB Logo Tourney
      • NBA Logo Tourney
      • NFL Logo Tourney
      • NHL Logo Tourney
    • Sports Team History
  • Home
  • Logo Type
    • Alternate Logo History
      • CFL Alternate Logo
      • College Alternate Logo
      • MLB Alternate Logo
      • MLS Alternate Logo
      • NBA Alternate Logo
      • NFL Alternate Logo
      • NHL Alternate Logo
      • WNBA Alternate Logo
      • XFL Alternate Logo
    • Concept Logos History
      • MLB Concept Logo
      • NBA Concept Logo
      • NFL Concept Logo
      • NHL Concept Logo
    • Primary Logo History
      • AAF Logo History
      • ABA Logo History
      • CFL Primary Logo
      • College Primary Logo
      • MLB Primary Logo
      • MLS Primary Logo
      • NBA Primary Logo
      • NFL Primary Logo
      • NHL Primary Logo
      • Premier Primary Logo
      • USFL Logo History
      • WNBA Primary Logo
      • XFL Primary Logo
    • Wordmark Logo History
      • CFL Wordmark Logo
      • College Wordmark Logo
      • MLB Wordmark Logo
      • MLS Wordmark Logo
      • NBA Wordmark Logo
      • NFL Wordmark Logo
      • NHL Wordmark Logo
      • WNBA Wordmark Logo
      • XFL Wordmark Logo
  • Team Logo
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
      • CFL Alternate Logo
      • CFL Primary Logo
      • CFL Wordmark Logo
    • College Logo History
      • College Alternate Logo
      • College Primary Logo
      • College Wordmark Logo
    • MLB Logo History
      • MLB Alternate Logo
      • MLB Concept Logo
      • MLB Primary Logo
      • MLB Wordmark Logo
    • MLS Logo History
      • MLS Alternate Logo
      • MLS Primary Logo
      • MLS Wordmark Logo
    • NBA Logo History
      • NBA Alternate Logo
      • NBA Concept Logo
      • NBA Primary Logo
      • NBA Wordmark Logo
    • NFL Logo History
      • NFL Alternate Logo
      • NFL Concept Logo
      • NFL Primary Logo
      • NFL Wordmark Logo
    • NHL Logo History
      • NHL Alternate Logo
      • NHL Concept Logo
      • NHL Primary Logo
      • NHL Wordmark Logo
    • Premier Logo History
    • USFL Logo History
    • WNBA Logo History
      • WNBA Alternate Logo
      • WNBA Primary Logo
      • WNBA Wordmark Logo
    • XFL Logo History
      • XFL Alternate Logo
      • XFL Primary Logo
      • XFL Wordmark Logo
  • More…
    • Sports Logo News
    • Sports Logo Battle
    • Sports Logo History Products
    • League Logo Battle
    • Clash of Logos
      • MLB Logo Tourney
      • NBA Logo Tourney
      • NFL Logo Tourney
      • NHL Logo Tourney
    • Sports Team History

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Sports Logo History

Bucks Logo History Banner

“Fear the Deer” Milwaukee Bucks Logo History

The Milwaukee Bucks are a proud franchise that has been in existence since 1968. Although they have only one NBA title, the organization has made 32 playoff appearances, 15 division titles, and two conference titles. When the history of NBA teams is written, Milwaukee Bucks will have pride of place in it. Teams are not only recognized by their performance, but also by their team logo, and the Bucks are no exception.

Milwaukee Bucks Primary Logo 1969 - 1993

Milwaukee Bucks Primary Logo 1969 - 1993

On May 22, 1968, the Bucks became the second professional basketball team in the city and more than 14,000 fans were a part of a contest to determine the name.  Numerous fans suggested ‘Bucks’ in reference to the strength, agility, speed, and jumping ability of the male deer. The original logo, which lasted until 1993 featured a caricature of a buck wearing a sweater with the letter “B” on the front, spinning a basketball.   The caricature sat on top of the words ‘Milwaukee Bucks.’

Milwaukee Bucks Primary Logo 1994 - 2006

Milwaukee Bucks Primary Logo 1994 - 2006

After the team’s 25th anniversary season, the Bucks unveiled their new logo that featured a frontal view of the head and shoulders of an eight-point white-tailed buck with a triangular background on top of the Milwaukee Bucks lettering. The color portfolio used in this log was silver, purple, and hunter green. The main man behind the new look was Mike Dunleavy, at the time Vice President of Basketball Operations.  The green color was kept as a remembrance of past team accomplishments. Purple was seen as good contrasting color and silver was added to highlight the other colors.

Tom O’Grady, NBA Creative Director at the time, noted that “the Bucks logo is an image of strength and focused determination. The solid logo design, incorporating the powerful Buck, portrays a confident, cohesive team. It is one unit, an attribute of any good team...... The theme of solidarity is repeated upon through the physique of the muscular buck and they heavy block lettering.”

Milwaukee Bucks Primary Logo 2007 - 2014

Milwaukee Bucks Primary Logo 2007 - 2014

In 2006, more changes were made, this time to the team’s secondary logo, which was first introduced five years earlier in the postseason. The logo kept the red triangle as the base and the eight-point buck antlers. What changed was the addition of a green basketball outlined in silver, strategically centered at the top of the base. In addition, the word mark “BUCKS” had a more etched, rigid font and an altered box that outlines the word “BUCKS.”

The most recent changes to the Bucks’ logo came in 2015 with the new Buck that is only looking ahead. The menacing figure appears extremely focused on what is in front of him. Several key features are an expanded rack from eight to 12 points, indicating the continued maturation of the more physically dominant nature of the Buck.  

Milwaukee Bucks Primary Logo 2015 - Present

Milwaukee Bucks Primary Logo 2015 - Present

It’s also worth noting that the white-tailed deer (Fear the Deer) is one of the most symbols officially recognized in the state of Wisconsin, which in the end may be the most compelling reason the Milwaukee basketball team took on the name of the “Bucks.”

  1.  The basketball feature in the negative space between the antlers.
  2. The M Shape within the chest chevron as an homage to Milwaukee
  3. With hard edges that appear almost cut from metal and industrial but classic proprietary font juxtaposed against the curvature of the logo represents a symbolic union of urban and rural Wisconsin.
  4. The M Shape within the chest chevron as an homage to Milwaukee. With hard edges that appear almost cut from metal and industrial but classic proprietary font juxtaposed against the curvature of the logo represents a symbolic union of urban and rural Wisconsin.

See the Milwaukee Bucks logo history and team history.

Sports Logo History is a community of sports logo enthusiast who enjoys the history of each team’s logo history. Sports Logo History has primary logos, alternate logos, wordmark logos, or concept logos from the NFL, NBA, MLB, MLS, NHL, Premier League, WNBA, CFL, NCAA, ABA, USFL, AAF, and XFL.

Our partner site is Sports Team History takes a look at the history of each and every professional sports team.

bucksBucks historybucks logobucks logo historybucks logosFear the Deermilwaukee bucksMilwaukee Bucks historymilwaukee bucks logomilwaukee bucks logo historymilwaukee bucks logos

More SLH News

  • Washington Football Team New Name and Branding Will Be Coming in 2022
  • History of the New York Yankees Interlocking NY Logo and Why It’s Lasted So Long
  • Bucco Bruce to Tattered Flag – Buccaneers Logo History
  • The Super Bowl Curse of Animal Logos
  • Montreal Impact Start a Complete ReBranding
  • Clean Up on the Atlanta Hawks Primary Logo
  • Red Wings’ Logo Endures for More Than 70 Years
  • Edmonton Football Team Name, Takes Over for the Eskimos
  • Phoenix Suns Add Another Alternate Logo to 2020 Lineup
  • Houston Dynamo Football Club, New Name and Identity
Sports Logo Battle

Sports Logo Battle

Sports Logo Battle is where anything goes as all logos are eligible to battle it out. Any sport, logo or team could be in the logo battle. See if your team has made to the battle!
1. NHL Pacific Conference Logo Battle
2. MLB 2020 Playoffs Logo Battle
3. City of Seattle Logo Battle
4. NBA Pacific Conference Logo Battle

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Sports Logo News

Washington Football Team New Name and Branding Will Be Coming in 2022

February 26, 2021

History of the New York Yankees Interlocking NY Logo and Why It’s Lasted So Long

February 20, 2021

Bucco Bruce to Tattered Flag – Buccaneers Logo History

February 3, 2021

The Super Bowl Curse of Animal Logos

January 29, 2021

Sports Logo History Logo

"It's not all about the Team, It's about the LOGO."

  • Sports Team History
  • About
  • Contact Us
  • Disclaimer
  • Privacy Policy

© 2013 - 2021 Sports Logo History
Designed by Hoops Ministry